Twitter acquires group messaging application

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Twitter has just acquired the group chat application Sphere, seeking to improve the features offered from its platform, enhancing in this case the communication capabilities of the communities.

At the moment the details of the agreement have not been disclosed, although the acquisition will involve the closure of the independent application over the next month, not knowing the number of users that have been having to date.

Sphere has indicated in its announcement that the acquisition by Twitter will accelerate its mission of “bringing people together “through the community”, noting that the mission of its inception has been, as in other companies, very different from what they have finally come to have.

Their approach is to correct the problems that arise in the communications that arise in a community. In this regard, they indicate that:

All groups have the potential to become true communities. But most groups suffer from online communication problems that impede community building: things like awkward silences, off-topic conversations, and vitriol. However, we learned over the past two years that a group can be transformed into a community if its members feel that their participation is welcome.

Thus, its operating dynamics are explained this way:

Our feed automatically deletes old or irrelevant chats to prevent groups from feeling chaotic. Our chats broadcast essential messages (such as polls, events and announcements) and make people more likely to respond. Our personalized appreciations encourage people to express genuine gratitude. By welcoming participation, we learned that groups can become more productive, vibrant, purposeful and approachable.

Sphere’s 20-person team will start working for Communities, Direct Messages and Creators on Twitter.

Hopefully, sooner or later we will see the fruits of this new acquisition, and thus enhance the Community facets of Twitter, but also with improvements to Direct Messages, one of the historically neglected functions until relatively recently.

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