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Author: Gianluigi Cuccureddu


Since October 26th the marketers of the Savoury-cluster (Unox, Knorr, Bertolli, Conimex and Cup-a-Soup) are interacting on Facebook with hundred consumers for three months. Such a consumer-engagement project has not been deployed yet. Lays and …

The post Unilever Uses Facebook to Gain Consumer Insights appeared first on Open Business Council.

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