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Are you thinking of lowering prices because of the crisis? Read this first.
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In times of crisis the existing market is reduced and the price war is often the choice of many. But,
Is your company more operational or strategic?
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Artificial intelligence allows them to anticipate those moves that generate uncertainty
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Epic Games, the company behind Fortnite, is to carry out a new round of investment adding $750 million, bringing its value to $17 billion.
eBusiness Planet
Funding Jun 18, 2020

Epic Games, the company behind Fortnite, is to carry out a new round of investment adding $750 million, bringing its value to $17 billion.

 

This is reported by Bloomberg, which cites new investors (T.Rowe Price Group and Baillie Grifford), and other shareholders will join the round, which seeks to raise capital in exchange for shares in the company. As of March 2013, Chinese giant Tencent holds 40% of Epic Games.

Epic Games, of course, is fired on almost every front. Your Fortnite game shows no signs of weariness, quite the contrary. During April, the height of the lockdown, the game reached revenues of up to $400 million. In 2019 alone, its revenue was $1.8 billion.

Marketing

NEWS

In recent years, consumer trends and habits have changed substantially among consumers worldwide. The recent health crisis, caused by the Covid-19 virus, has accentuated these changes and accelerated digitisation in all sectors. This is why it is necessary to strengthen confidence for those new buyers in the online environment.
/ Jun 15

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More Business

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In times of crisis the existing market is reduced and the price war is often the choice of many. But, be aware, we are on the verge of the biggest economic challenge in a long time. The market will narrow. But the solution is not to lower prices but to bring value. Although it may seem like a textbook business strategy, competing on price is only tactical, and in the end benefits the larger companies.
/ Aug 25

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Neuromarketing
newsroom 15, Jun 3 mins
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eBusiness Planet
In recent years, consumer trends and habits have changed substantially among consumers worldwide

In recent years, consumer trends and habits have changed substantially among consumers worldwide. The recent health crisis, caused by the Covid-19 virus, has accentuated these changes and accelerated digitisation in all sectors. This is why it is necessary to strengthen confidence for those new buyers in the online environment.

Trust is a vital requirement when making a purchase decision in a digital environment. Years ago, people did not trust ecommerce due to lack of experience; today, we have overcome that phase and it is the potential risks of introducing sensitive data into the network that makes some customers refrain from buying, despite being just one click away from doing so and these three recommendations will reinforce the confidence of buyers:

Accessible and transparent legal information

The online shopper has access to more and more information and is becoming more expert. Therefore, it is vital to inform and update the shipping conditions, the Terms and Conditions of Sale, the Cancellation or Return Policy, the Privacy Policy and the Legal Notice in an accessible place of the commerce.

Highlight contact details for customer service

The retailer must support at all times during the purchasing process those buyers who are more hesitant or who have questions about the products or services available. The essential contact channels are: telephone number, e-mail and web form. In addition, currently in many ecommerce is also given additional support with instant chat or Whatsapp.

Offer reliable payment methods

It is very important that the buyer finds reliable suppliers…

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Social media

Are you thinking of lowering prices because of the crisis? Read this first.
Is your company more operational or strategic?
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Airbnb’s CEO believes that travel as we knew it is over, and states that they “have lost almost everything in weeks”
Epic Games, owner of Fortnite, is worth $17 billion
3 recommendations to strengthen buyer confidence
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