Epic Games, the company behind Fortnite, is to carry out a new round of investment adding $750 million, bringing its value to $17 billion.
This is reported by Bloomberg, which cites new investors (T.Rowe Price Group and Baillie Grifford), and other shareholders will join the round, which seeks to raise capital in exchange for shares in the company. As of March 2013, Chinese giant Tencent holds 40% of Epic Games.
Epic Games, of course, is fired on almost every front. Your Fortnite game shows no signs of weariness, quite the contrary. During April, the height of the lockdown, the game reached revenues of up to $400 million. In 2019 alone, its revenue was $1.8 billion.
In recent years, consumer trends and habits have changed substantially among consumers worldwide. The recent health crisis, caused by the Covid-19 virus, has accentuated these changes and accelerated digitisation in all sectors. This is why it is necessary to strengthen confidence for those new buyers in the online environment.
Trust is a vital requirement when making a purchase decision in a digital environment. Years ago, people did not trust ecommerce due to lack of experience; today, we have overcome that phase and it is the potential risks of introducing sensitive data into the network that makes some customers refrain from buying, despite being just one click away from doing so and these three recommendations will reinforce the confidence of buyers:
Accessible and transparent legal information
Highlight contact details for customer service
The retailer must support at all times during the purchasing process those buyers who are more hesitant or who have questions about the products or services available. The essential contact channels are: telephone number, e-mail and web form. In addition, currently in many ecommerce is also given additional support with instant chat or Whatsapp.
Offer reliable payment methods
It is very important that the buyer finds reliable suppliers…
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