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According to the Wall Street Journal, the European Commission is bringing antitrust charges against Amazon for using data from third-party vendors to compete against them. According to some people familiar with the issue, these charges could be filed between next week and the following week and would be the result of an investigation that has been ongoing since late 2018.
The investigation, as Commissioner Vestager explained at the time, aims to discover whether Amazon is using the data of these vendors to, for example, detect which products sell well on the platform, manufacture them and sell them under its Amazon Basics brand. This, which is almost taken for granted, is against the treaties of the European Union, so Amazon could face charges for monopolistic practices.
This investigation is not new, as in 2016 this issue started to be discussed and in 2018 Vestage confirmed that it was taking a very close look at Amazon’s business practices and its dual role as a marketplace and retailer, to assess compliance with EU competition rules. To this end, forms were sent from Brussels to more than 1,500 companies to confirm whether Amazon…
In recent years, consumer trends and habits have changed substantially among consumers worldwide. The recent health crisis, caused by the Covid-19 virus, has accentuated these changes and accelerated digitisation in all sectors. This is why it is necessary to strengthen confidence for those new buyers in the online environment.
Trust is a vital requirement when making a purchase decision in a digital environment. Years ago, people did not trust ecommerce due to lack of experience; today, we have overcome that phase and it is the potential risks of introducing sensitive data into the network that makes some customers refrain from buying, despite being just one click away from doing so and these three recommendations will reinforce the confidence of buyers:
Accessible and transparent legal information
Highlight contact details for customer service
The retailer must support at all times during the purchasing process those buyers who are more hesitant or who have questions about the products or services available. The essential contact channels are: telephone number, e-mail and web form. In addition, currently in many ecommerce is also given additional support with instant chat or Whatsapp.
Offer reliable payment methods
It is very important that the buyer finds reliable suppliers…
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