Bouncing is the almost immediate entry and exit of a user visiting a website.
This data alone does not have any negative effect on SEO positioning, however when it occurs repeatedly, search robots identify that there is something not right, between the indexation of the page and the keywords that users are looking for. As a result, the website loses positions.
The important thing about bounce is not only to identify it in time, but also to be able to explain the reasons why it occur, so that we can act as soon as possible and, if necessary, remedy the problem.
These are the most frequent reasons why there can be continuous bounces on a website:
Excessive web loading time
When the web has an excessive loading speed, the user goes to another one that loads faster.
This may seem like a secondary factor, but the patience of users is very limited, so care must be taken to avoid these bounces.
Too much start-up advertising
Banners everywhere, pop ups, automatic loading of promotional videos and, in addition, privacy notices, cookies, notifications, etc. Suddenly, all this information not requested by the user brings a clear consequence and that is the immediate abandonment of the website.
What we must achieve is a balance between the advertising and information we want to get out and the optimal experience of the user, who is looking for information.
Misleading SEO positioning
Users are increasingly quick to identify information on a website. If we position the page by keywords that are unrelated to our content, it will only take a few seconds for them to identify the hoax.
This will cause an immediate bounce and, in addition, the website’s credibility will be lost, as well as the user’s likely interest in visiting us again.