Keys to animated videos in a company’s marketing strategies


It is said that a picture is worth a thousand words, but the truth is that a video can multiply the chances of a message reaching users more clearly than a text and a specific photograph. Among many ways to make a video, animated text have an additional plus for the type of editing, typography and good graphic representation.

According to a study by Cisco Systems, by 2019 the video will have up to 80% of all traffic, compared to 67% in 2014. So for this simple reason you should choose to make a high-quality animated video to increase the possibilities of making sales. If you know little about the subject, then we will give you 3 keys so you know how to implement this digital marketing strategy in favor of your business or company.

The first 15 seconds must be super important

All the content of the video must be really optimized, but it is essential that the first 15 seconds produce that spark that makes the user not distracted and directed towards another publication. The video must have good visual appearance, elegance when speaking, more images than text and, above all, quality information that goes to the point. The content must satisfy the need of the person, at the same time as it clarifies the doubts and defines an effective purchasing trend.

Encourages the user to buy what they are seeing

An excellent animated video can help you finalize a purchase of your company or business. If you offer quality features and specifications, it does not take 45 seconds to explain something that could be explained in 15 and with some images, you can specify more than one purchase of the product or service you are offering. Focus on the needs of the user and how to do to satisfy them to the point of beating the competition.

Make sure the user shares the video

Last, but not least, an attractive animated video can be shared by the user on their social networks if they truly observe that there is something special about them.


  1. I agree with the fact that an attention span of an average person is less than 10 seconds. So, if we fail to get his/her attention in less than 10 seconds, they are gone.


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