Whether you want to carry out a video marketing campaign or publish video content (or both) – you need a video distribution plan. Simply put it is a plan that will outline how you intend to distribute your videos, to maximize their effectiveness.
As you can imagine mapping out a video distribution plan can be fairly involved, but at its core it consists of 3 easy steps:
Define your goals
Before you can make a plan, you need to know what success looks like – and that means defining your goals. Try to be as specific as possible, and decide whether you’re distributing videos to generate traffic for a website, promote products, build up a following on social media, or something else entirely.
Research your target market
Next you should research your target market and find out more about who they are, what type of video content they respond to, and what common interests or problems they may have. Be sure to also research which platforms your target market tend to use to watch videos, as that will help you to choose platforms to distribute your videos.
Sketch out the plan
At this stage you should know your goals, target market, and the platforms you’re interested in using – which will help you to sketch out a plan. Initially you may want to start distributing your videos on a single platform, and then gradually expand.
Based on the information that you have you should be able to plan the type of content you want to produce, and may even be able to come up with a publishing schedule.
As you can imagine you’ll want to refine this plan as time goes by and as you start to branch out and distribute your videos on other platforms. On top of that you’ll want to track your videos’ performance and fine tune the content that you’re producing over time as well.
Because you’re going to be publishing videos on various platforms, you will need a way to convert your videos to ensure they are compatible and follow the recommended settings of each platform. That may not sound easy, but Movavi Video Converter will simplify it by letting you just add a video, choose a format and click ‘Convert’ to switch your videos between any formats.
On top of being able to convert videos, Movavi Video Converter can be used as a video compressor too. In fact it can edit videos, convert audio and image files, create animated GIFs, extract audio tracks, and much more. Suffice to say it is an excellent utility that should help you handle videos while distributing them more effectively.
Make no mistake you don’t need to know much about video formats or settings to convert them using Movavi Video Converter. On top of being easy to use, it also has hundreds of presets that will automatically adjust the video format and settings for various devices and platforms. In short you can just pick a preset for the platform you’re using to distribute your videos, and let it handle the rest.