How Marketing has Changed Over the Last Decade and Why it Matters


Considering the way that technology has changed the very fabric of the corporate world, it can be safely said that marketing too has undergone a major evolution within a span of the last ten years. From clothes to groceries to electronics and even home improvement products, people nowadays prefer shopping on the Internet and find it more convenient than having to drive up to the mall.

A majority of purchase decisions are now based on the user reviews and comments shared on a company’s website. Consumers regularly employ the use of various platforms for buying their favorite products and procuring their choicest services. So, what exactly does it imply for a business owner? To make you understand the concept better, we bring to you a list of transformations that have occurred in the corporate scene over the last decade.

Emergence of social media

Gone are the days when people relied on the yellow pages to access the contact information of the nearest dry cleaner or their neighborhood restaurants. With the emergence of the social network, people now have information about anything and everything at their fingertips. All they need to do is visit a company’s website or Facebook account and grab hold of all the information that they are looking for. In addition to basing their decisions on the online user reviews, people also proactively post their own queries expecting a quick response from the company. So, if you want your business to perform well online, you need to be active on your social media accounts and resolve your customer queries without delay.

Understanding the power of new marketing tools

It is absolutely essential to align your business model around the latest marketing tools that are currently in trend. A fine example of the latest marketing tool that has emerged to the forefront is the video. You need to understand that people nowadays lead busy lives and hardly have the time or the willingness to go through pages of product descriptions on your website. Switch to video to provide your customers with valuable insights into your products and services and add the ‘wow factor’ to your business.

Understanding the power of content

Gone are the days when a punchy catchphrase or a peppy jingle was enough to lure the audience into buying your product or service. People nowadays are looking for meaningful associations with a particular brand. They don’t mind spending a little extra as long as they are convinced that they would not only receive a quality product but also a highly engaging and pleasant customer service. And content plays a major role in convincing your target audience that you are capable of providing all that and more!

However, the one universal aspect that still holds the key to a successful business is the fact that your customer is at the center of it all. Make sure that you proactively monitor consumer behavioral patterns and keep up with the changing trends to have a shot at securing your customers’ unwavering trust and loyalty for lasting relationships.

BIO: Jonathan got his start through an Advertising agency. He began in the production department and eventually worked his way up to managing a small team. He then decided to make a transfer over to sales, and over the course of a year built a book of business valued at north of $2.5MM a /year in revenue. Jonathan was given the opportunity to manage a team on this end as well (combination of junior account executives and sales reps) in bringing in new business, monetizing existing business, and growing revenue streams to their full potential. Later, he left the agency to form his own company as a financial intermediary, helping small businesses attain necessary funding during hard times. More recently, Jonathan has founded his own management consulting firm A.K.A. Furman Transformation, igniting his full passion in transforming all aspects of a company’s Sales, Marketing, and Operational Growth strategies, into the most powerful and polished version of themselves.


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