4 Game Changing Campaigns That Redefined Marketing


The world of marketing is constantly embracing cutting edge technologies and radical ideas in a bid to deliver some highly engaging and viral campaigns in the industry. While it might sound pretty exciting and creative, designing a marketing campaign is not really a cakewalk. Grabbing and holding the attention of a viewer is probably one of the most difficult tasks to accomplish, especially when you need the desired result within a 30-second window. However, there are certain highly inspiring examples of the game changers in the market who provided the world with memorable ad campaigns featuring groundbreaking ideas and remarkable scripts. Here are some of them.

Oreo: The 2012 Daily Twist Campaign

In a bid to celebrate an entire century of their existence in the market, Oreo decided to depict pop culture as perceived in the cookie’s very essence. The marketers decided to mark a total of 100 days and campaign about a single pop culture event on each day by representing it through the Oreo cookies. From Gay Pride to Mars Rover Lands and Elvis Week, each and every campaign was a thought provoking story in itself and met with fabulous success across the digital media, contributing to a 4% rise in annual sales for Oreo.

Carlsberg Chocolate Bar

The global brewer Carlsberg has garnered a reputation for being a pro at designing ingenious campaigns that you just cannot help but laud. From beer dispensing Christmas trees to billboards, Carlsberg has proven time and again that it can lure crowds into chugging their pints just about anywhere and everywhere in the world. In a bid to make some good money out of the Easter Holidays, the beer giant created an edible chocolate pop up bar to intrigue the passersby, and of course didn’t miss out on installing beer taps as well!

McDonalds Happy Goggles

Jumping the Virtual Reality bandwagon in February last year, McDonald’s introduced their very own ‘Happy Goggles’ take-home VR for their customers. Now, it wasn’t really a pre-made goggle, but a cutting edge idea of transforming the Happy Meal Box into a VR headset similar to the Google Cardboard. All you needed to do was to fold the cardboard box as per the instructions and equip the plastic lenses provided within, and you could use your Happy Goggles with your Smartphone for an engaging virtual reality experience.

Burger King ‘Ghost’ Stunt

In a particularly aggressive marketing campaign, last Halloween, a Burger King store in New York dressed up in a highly sensational costume that took the onlookers by surprise. Not the staff, but the actual building of the store was tarped in massive white sheets to portray the ghost of McDonald’s! While the sheets had McDonald’s scribbled all over, the major highlight of the campaign was a bold message underneath that said: “ Just Kidding, we still flame grill our burgers!” They even had their burger boxes transformed into mini McDonald’s’ ghosts. What a brilliant idea!

BIO: Jonathan got his start through an Advertising agency. He began in the production department and eventually worked his way up to managing a small team. He then decided to make a transfer over to sales, and over the course of a year built a book of business valued at north of $2.5MM a /year in revenue. Jonathan was given the opportunity to manage a team on this end as well (combination of junior account executives and sales reps) in bringing in new business, monetizing existing business, and growing revenue streams to their full potential. Later, he left the agency to form his own company as a financial intermediary, helping small businesses attain necessary funding during hard times. More recently, Jonathan has founded his own management consulting firm A.K.A. Furman Transformation, igniting his full passion in transforming all aspects of a company’s Sales, Marketing, and Operational Growth strategies, into the most powerful and polished version of themselves.



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