ll of your packaging is important but one aspect of quality packaging really stands out. The label. Your product label makes a huge difference to the overall success of your new product. It is where you have the opportunity to make the biggest impact on the shelves.
Here’s what you need to do when you are creating your product label.
1. Complete Your Research
The first key step of label design for packaging is one that cannot be missed. You must do your research into your target customer. You need to know who they are, what they like, where they shop, what their price point is, and what they are looking for. You also need to do your research into competitors to see what they are bringing to the shelves.
2. Decide on Packaging Materials
The label is often designed alongside the whole packaging and it is important to work out what materials are being used in the design so that you can build the best impact.
3. Convey Information Effectively
Labels must be creative and original but good packaging design must also be able to show the information you need clearly and effectively. You need to put a number of different elements on the label including the name of the product, the company, and the slogan. Other information may also be necessary and it needs to be displayed in a logical way on the packaging in order to be easy to read and also informative.
4. Choose the Right Colours
A label is more effective when it uses the right colours. Colour choice is individual and depends on your brand, your product, and your customers. You will also need to look at the colours used by competitors. The choice between bright and bold colours and soft pastels is a crucial one. Your research will show what your target customers are drawn to, and your colour choice should also match your brand.
5. Pick the Best Typography
In addition to colour you need to choose the right design for your text. It is not enough to convey information through text; the font needs to be designed so that it works for your brand. The product name is a great opportunity to show the market what your product means and how you are going to solve problems for the consumer. It is important for not just what it says but how it says it.