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Author: Jacquie Tannenbaum
Definition of a SILO, according to Google:
- A tower or pit on a farm used to separate and store grain
- An underground chamber in which a guided missile is kept ready for firing.
- A system, process, department, etc. that operates in isolation from others.
- Isolate (one system, process, department, etc.) from others.
Ok, so what do missiles and corn have to do with your website? A silo is ALSO a very useful structure that should be used when building your website. A silo website actually incorporates a little bit of all of the definitions above and can definitely be useful for creating a website that has smooth functionality and SEO friendliness.
Think about it this way; we can’t really live without farmers and their silos. Your website can’t really function without a silo structure of its own.
A place for everything and everything in its place
Let’s say your kitchen is a mess. You can’t find the spatula or the truffle oil or anything else. You decide to take a trip to the container store and give everything in your kitchen a home of its own so that you can locate the strawberry huller and the avocado slicer (yes, WilliamSonoma.com is at the top of my bookmarks).
After spending three paychecks at the Container Store on five plastic containers, you are able to organize your kitchen so that next time you try to recreate that “easy” Bobby Flay recipe, you will actually be able to find what you need to make that recipe. Siloing is the same concept, but for your website.
When you create your website, you do so with two users in mind. The actual human based life form that is going to buy what it is your are selling AND the Google bots who are going to crawl all over your site and decide what it is that you are ACTUALLY selling. A silo is an architectural design structure for your website that optimizes and organizes content based on keywords and concepts. This technique makes searching your site easier for both of your target audiences. Most especially, it allows Google to find a clean path when indexing your site’s contents.
Think of your silo website structure as keeping your content separate and organized using keyword themes, so that your “corn” doesn’t get mixed up with your “peas,” leading Google to think you are a succotash factory instead of a silo architect.
Let’s say we are building a website about what to put in silos. First you will build a homepage with solid and unique content about your silo business. Use good content, but don’t try to over-stuff with keywords. Once you set up your silo structure, your keywords will be well represented in the way Google prefers.
- Quinoa (yes, we work with trendy farmers!)
Now when create your parent pages around these categories, you will put the child pages relating to each category under your four main topic pages. All subsequent pages will then fall under your applicable child pages and so on.
This will keep your website neat, tidy and easy to navigate.
Content is still king
After you create your basic structure, you reinforce your silo using URL structure. This allows search engines to clearly see what your site is about. An example of a url for mysilo.com would be : http://mysilo.com/corn/popcorn. Clean, neat, easy to follow. You can also use breadcrumbs, menus and backlinks to reinforce your silo structure.
It is also important to make sure your silo landing pages have strong content that is unique to their subject matter.
Remember, a good silo will keep your food fresh, dry and appealing. A good website silo structure will do the same thing for your website’s content. Ok, minus the dry part, your content is going to be ANYTHING but dry. If you follow these simple architectural guidelines, your website’s Google ranking is going to blast off, just like a missile out of it’s sil0. If you would like more information about how create your own website silo, contact us today!