I’m sure that when you read about link building it sounded like Greek to you. But if you have searched in Google how to improve your positioning and gain more sales in your eCommerce, the fact that you have arrived here has not been a mistake. This concept is closely related to the goal you want to achieve.
But what is link building, how does it work? And, above all, what strategies are the best for an eCommerce? Today we’ll talk about all that.
What is link building?
Before giving you a more practical knowledge, it is important that you take into account the meaning of this concept. It is, perhaps, the first step you should take to know how to deal with it for your eCommerce. Therefore, we can define link building as a technique that is carried out with the aim of creating external links. In this way, you can improve your organic positioning in search engines and, thus, improve your search engine rankings.
For example, imagine you have a book eCommerce. And when you search for a keyword, your website does not appear in the first 5 pages. What this does is that it “hides” your business, because rarely a person goes beyond those pages.
On the other hand, with a good link building strategy, that is, getting quality links, you can end up going up steps and get to be in the first five pages. Or better yet, get to page 1.
Now, to achieve this, you need to build links, that is, establish a link between your page and someone else’s page to make yourself visible. That’s why these links are so important, even more so if the page you link to is well positioned because it will help you climb the rankings much faster.
In the past, link building was done by the bucketload, that is to say, quantity was more important than quality. Until Google decided to take out the broom and started to look much more closely at those links, to observe them and analyze if they were good or mere spam. If it considered them to be the latter, it condemned both pages and pushed them back in rankings. On the other hand, when it is something of quality, Google sees it with good eyes and that helps to be closer to the first results of the search engine.
Why link building for your business
We know that the next question you ask yourself is why link building is so important. Or in other words, why is it important that other websites, whether blogs, stores, companies… put a link pointing to your address. Well, the reason is very simple: with them you are telling search engines, more specifically their search engines, that your website is popular, that people know about it and that it is worth visiting.
That’s why the more links you have, the more you will resonate with the search engines, and the higher you will be ranked. However, keep in mind that these links must be of quality, because if the links come from “disreputable” pages, you can create the opposite effect, that is to say, they will not look at you with good eyes.
In the case of an eCommerce, this is even more important because if you manage to be popular, this will mean good sales and more traffic to your site.
Link building strategies: how to do it right so that Google likes you
Now that you know what link building means, or the fact that there are links pointing to your site (of course on pages with high quality better), it’s time to think about how to build a link building strategy for your eCommerce. And this goes through the following:
Take a look at your competition
Yes, this is something you will have to do. You need to know what your competition has done, and does, in order to do the same, but also to innovate. But before doing the latter, you need to know where your competitors are going.
And how do you do that? Well, first, by finding the keywords for which you want to position yourself. Once you do that, write down the first results that come up, since those are your direct competitors.
The next step is to analyze those competitors, to see what keywords they rank for, where they move…
Make friends with Ahrefs
No, it’s not really a person, nor can we say it’s a program per se, but it’s a tool that helps you analyze backlinks to see if they are of quality. In addition, you can identify your competitors and analyze them in terms of SEO, where you will see their loading speed (if they are fast or not), their web design, the fonts they use, and the ads and banners. It will also tell you where they get links from, so you can find out which ones are the most effective and try your luck.
Nowadays, building relationships with influencers is as important or more important than you think. So depending on the market of your eCommerce, you should locate the influencers of that topic and try to establish some kind of relationship, or make them recommend you.
Right now it is a very quick and easy way to reach more people, although be careful, because it may require a significant economic outlay.
And who says influencers means websites, blogs, YouTube channels… in other words, people who may have a large audience and who may be interested in what you sell.
Collaborate with other companies
Surely there are other eCommerce or companies with which you could collaborate. This can generate link building where you both benefit and at the same time build a relationship that Google sees as quite interesting.
Of course, you should look for companies that have a similar public to yours, but not that sell the same as you, because then what you are doing is stepping on each other’s toes. For example, you may have a makeup eCommerce, and another online store sells women’s clothing. It would be a good relationship because you could create photos showing your makeup and, at the same time, the clothes of the store. Or make contests between the two.
Don’t forget the internal links
External links are just as important as internal links. It is very important that you also take care of these because they will improve SEO and you will tell Google that on your own page there are other sites (articles, products, etc.) that are related to it. In this way, you will build a whole web around your eCommerce.
Besides, adding internal links is not difficult; in fact, you can even automate it.