After two years of existence, hundreds of individual experiences have already been published on the effect of Accelerated Mobile Pages on the traffic and conversions of each website.
Although AMP helps to load the pages very fast, they also have their drawbacks. Some of its main problems are the following:
- Poor user experience. It should be noted that AMP pages have very complicated URLs, different from normal pages with the same content. This hinders traditional SEO, in part, but, mainly, hinders the possibility of sharing content by users.
- It is very closed. It is very difficult to leave an AMP. You get into an ecosystem that forces you to continue in it.
- Google’s browser URL When an AMP is positioned in Google, in the SERPs you can see the URL of the page in question. However, when the page is accessed, the URL that appears is from Google. From Google, they say that this is a mistake and that it is being solved. But, at the moment, it’s a problem.
- Very simple websites. AMP pages are very simple visually. All kinds of visually attractive plugins and elements are removed. This makes the page load fast, but obviously offers a somewhat scarce experience for the user.
- Extra page to generate. Another problem is that a new page is generated for the same content, so you have a mobile page, another normal page and, if you decide to implement it, an AMP. Three pages for the same content and this is still problematic. It could be considered duplicate content.
For all these reasons, most of the articles and reports published to date point out that AMP technology has negative results for e-commerce web sites and those dedicated to capturing leads.
The application of AMP to websites, definitely, only benefits the news websites and those based on text content.