Milk, household hygiene and beverages, the best-selling categories in supermarkets online


Specifically, the most purchased products on the Internet are milk, dairy products and those related to household hygiene, with more than 70%, followed by sausages and beers (60%), and wines and other alcoholic beverages (46% ).

The study shows that fresh products such as meat, fish and fruits and vegetables are the least acquired, since they have been bought by between 14% and 24% of customers.

In this way, consumers, when filling their shopping basket on the Internet, are less inclined by fresh products and most complement electronic shopping with physics.

The X-ray of the online purchase of consumer products shows data such as that consumers who buy physically perform more acts of purchase per month, that the delivery point chosen by 97% of buyers is home and that users Online are between 30 and 50 years old.

The results show that the electronic acquisition of consumer products is growing, but it does so at a slower pace than other types of categories, such as travel, fashion or electronic products.

Respondents have pointed out that the main motivation for making online purchases of consumer products is convenience, ie the desire to maximize efficiency in the act of buying in aspects such as time saving or planning.

Looking ahead, the study data show that e-commerce will continue to grow, although more slowly than other sectors, given the high efficiency and competitiveness of physical commerce. In this way, the stores, far from disappearing, will continue to grow in the market.



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