Facebook launches feature to create free shops on Instagram and Facebook

Facebook announced a few hours ago the launch of Shops, a way for businesses to set up free stores on Facebook and Instagram. The stores, which will feature third-party services including Shopify, BigCommerce and Woo, are designed to make the social network a convenient shopping destination.

Where is social networks’ business going right now?

Investment in video advertising on social networks is expected to grow significantly in the coming years to reach $25.6 billion by 2023, 128% more than the $11.2 billion in 2018.

Pewdiepie signs exclusive agreement with YouTube

The video platform ensures the presence of the largest single creator of streaming, which has over 104 million subscribers.

What is clickbait?

Clickbait is a neologism used pejoratively to describe Internet content that aims to generate advertising revenue by using headlines and thumbnails in sensational and misleading ways to attract as many clicks as possible. Clickbait headlines typically aim to exploit the "curiosity gap" by providing enough information to make the reader curious, but not enough to satisfy their curiosity without clicking on the linked content

Facebook says it will come out stronger from the pandemic

Facebook seems to be about to emerge from the pandemic in an increasingly strong position. Right now, the economic crisis reinforces its dominance, helps rehabilitate its image and accelerates the market trends that work in its favour.

Influencer marketing on social media is just hidden marketing

Federal regulators require social media personalities to alert their viewers to promotional payments for products and gadgets shown on their channels, but an analysis...

What an effective Facebook Ads campaign should look like

Facebook Ads is a great way of letting people know about your business and the services or products that you can offer to them....

Winning at the social media game

As a business owner, you understand the value of having a great online presence. You also understand that being active on social media is...

Social marketing at the movies

Chong Oh, Assistant Professor of Computer Information Systems at Eastern Michigan University, in Ypsilanti, Michigan, USA, has analyzed social media measures from the well-known...

One in five young people lose sleep over social media

Over 900 pupils, aged between 12-15 years, were recruited and asked to complete a questionnaire about how often they woke up at night to...

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