Most people can’t tell native advertising apart from actual news articles

Most people can’t tell native advertising apart from actual news articles, according to new research. There are all kinds of ways to avoid advertising, such...

Why branding is even more necessary in 2019

Whatever the market in which your products or services are located, you should know that the positioning of the company is vital to stand...

The joy of giving lasts longer than the joy of getting

The happiness we feel after a particular event or activity diminishes each time we experience that event, a phenomenon known as hedonic adaptation. But...

Influencer marketing on social media is just hidden marketing

Federal regulators require social media personalities to alert their viewers to promotional payments for products and gadgets shown on their channels, but an analysis...

How to calculate the price of business reputation?

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a...

Tools to learn how to create video ads

Video ads are necessary because of their effectiveness. Various studies ensure that users retain 95% of the information transmitted in a message when it arrives...

Real benefits of SMS Marketing

Sending SMS messages from the Internet is already the solution of many marketing managers, although it will never be as effective as a professional...

How to carry out a marketing campaign with influencers

If you are already determined to carry out your first influencer marketing campaign, here are some key steps to follow: Identification of the objective public:...

Three keys to generate quality subscribers

Many marketing specialists have problems obtaining and maintaining databases with quality subscribers. In most cases, generating quality subscribers refers to having a number of...

What an effective Facebook Ads campaign should look like

Facebook Ads is a great way of letting people know about your business and the services or products that you can offer to them....

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