Where is social networks’ business going right now?

Investment in video advertising on social networks is expected to grow significantly in the coming years to reach $25.6 billion by 2023, 128% more than the $11.2 billion in 2018.

Pewdiepie signs exclusive agreement with YouTube

The video platform ensures the presence of the largest single creator of streaming, which has over 104 million subscribers.

What is clickbait?

Clickbait is a neologism used pejoratively to describe Internet content that aims to generate advertising revenue by using headlines and thumbnails in sensational and misleading ways to attract as many clicks as possible. Clickbait headlines typically aim to exploit the "curiosity gap" by providing enough information to make the reader curious, but not enough to satisfy their curiosity without clicking on the linked content

Facebook says it will come out stronger from the pandemic

Facebook seems to be about to emerge from the pandemic in an increasingly strong position. Right now, the economic crisis reinforces its dominance, helps rehabilitate its image and accelerates the market trends that work in its favour.

What is CTR, how to measure it and how to improve...

The CTR or Click Through Rate is the relationship between the number of clicks that a link gets and the number of impressions of the page where the link is located.

Is the date required in the URL of the blog posts?

The date on the permanent links is a practice derived from the creation of blogs many years ago. It identifies day, month and year...

Does listing in directories improve local SEO?

Local SEO is a way to position your business, that is, to give it more visibility so that more people know you. Therefore, we...

Most people can’t tell native advertising apart from actual news articles

Most people can’t tell native advertising apart from actual news articles, according to new research. There are all kinds of ways to avoid advertising, such...

Why branding is even more necessary in 2019

Whatever the market in which your products or services are located, you should know that the positioning of the company is vital to stand...

The joy of giving lasts longer than the joy of getting

The happiness we feel after a particular event or activity diminishes each time we experience that event, a phenomenon known as hedonic adaptation. But...

Popular articles