3 recommendations to strengthen buyer confidence

In recent years, consumer trends and habits have changed substantially among consumers worldwide. The recent health crisis, caused by the Covid-19 virus, has accentuated these changes and accelerated digitisation in all sectors. This is why it is necessary to strengthen confidence for those new buyers in the online environment.

What is mindful marketing?

It's about making sure that your objectives are also theirs, that is, mindful marketing seeks to make the consumer aware of what he or she is consuming, and that he or she knows that by doing so he or she is contributing in some way to society, whether it be by caring for the environment or promoting social inclusion.

The joy of giving lasts longer than the joy of getting

The happiness we feel after a particular event or activity diminishes each time we experience that event, a phenomenon known as hedonic adaptation. But...

One’s ability to make money develops before birth

Researchers from the Higher School of Economics have shown how the level of perinatal testosterone, the sex hormone, impacts a person's earnings in life. Prior...

Brain scans could be marketing tool of the future

So-called "neuromarketing" takes the tools of modern brain science, like the functional MRI, and applies them to the somewhat abstract likes and dislikes of...

New technique could boost online word-of-mouth marketing

"We were initially approached by an online game provider that used a 'freemium' model -- players could play for free, but could receive upgrades...

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