Marketing: Too Much Hype Backfires

In a study published in the March issue of the Journal of Consumer Research, a team led by UGA Terry College of Business assistant...

What should the perfect backlink look like?

A backlink is an incoming link to our website from a third party site. In SEO positioning it represents one of the best resources...

Don’t smile too big to be effective in online marketing ads,...

If you're seeking investments through online marketing or crowd-funding websites, be sure to smile in your profile photo or your post. But maybe not...

Why Small Businesses Need to Invest in Company Reviews

Company reviews are often thought of as something only big enterprises spend money on. If you run your own small businesses that you know...

What is Amazon advertising exactly?

The moment you enter a keyword in the Amazon search box you will start to see results, similar to how Google searches work, but...

Dubious marketing of stem cell therapies revealed

Published today in the journal, Cell Stem Cell, the new study reveals murky marketing practices and dubious claims from 417 unique websites advertising stem...

Those funny ads may make you laugh, but maybe not buy

Advertisers often use humor to grab customers' attention, but they should do so with caution, according to a recently published study in the Journal...

What is considered a quality link today?

Not all links are the same. You should know that there are many links that convey authority and others do not. There are several factors to consider, either to place links for free or to pay for them.

What is CTR, how to measure it and how to improve...

The CTR or Click Through Rate is the relationship between the number of clicks that a link gets and the number of impressions of the page where the link is located.

Is the date required in the URL of the blog posts?

The date on the permanent links is a practice derived from the creation of blogs many years ago. It identifies day, month and year...

Popular articles

84FansLike
3FollowersFollow
4,037FollowersFollow