Different Types of Booklets to Choose From

Booklets are useful in different ways. They are cheap and are easy to produce. They have been used for a long time in advertising,...

Why Small Businesses Need to Invest in Company Reviews

Company reviews are often thought of as something only big enterprises spend money on. If you run your own small businesses that you know...

Don’t smile too big to be effective in online marketing ads,...

If you're seeking investments through online marketing or crowd-funding websites, be sure to smile in your profile photo or your post. But maybe not...

Over 80% of online ad effect is on offline sales

CATONSVILLE, MD, Feb. 2, 2017 - According to a forthcoming study in the INFORMS journal Marketing Science online display ads can increase both online...

How food marketing creates false sense of health

That "false sense of health," as well as a failure to understand the information presented in nutrition facts panels on packaged food, may be...

Marketing: Too Much Hype Backfires

In a study published in the March issue of the Journal of Consumer Research, a team led by UGA Terry College of Business assistant...

Current controls on alcohol marketing are not protecting youth

The experts call for governments around the world to renew their efforts to address the problem by strengthening the rules governing alcohol marketing with...

Dubious marketing of stem cell therapies revealed

Published today in the journal, Cell Stem Cell, the new study reveals murky marketing practices and dubious claims from 417 unique websites advertising stem...

Those funny ads may make you laugh, but maybe not buy

Advertisers often use humor to grab customers' attention, but they should do so with caution, according to a recently published study in the Journal...

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