What should the perfect backlink look like?

A backlink is an incoming link to our website from a third party site. In SEO positioning it represents one of the best resources...

What is Amazon advertising exactly?

The moment you enter a keyword in the Amazon search box you will start to see results, similar to how Google searches work, but...

What is considered a quality link today?

Not all links are the same. You should know that there are many links that convey authority and others do not. There are several factors to consider, either to place links for free or to pay for them.

Tools to learn how to create video ads

Video ads are necessary because of their effectiveness. Various studies ensure that users retain 95% of the information transmitted in a message when it arrives...

Marketing: Too Much Hype Backfires

In a study published in the March issue of the Journal of Consumer Research, a team led by UGA Terry College of Business assistant...

Is the date required in the URL of the blog posts?

The date on the permanent links is a practice derived from the creation of blogs many years ago. It identifies day, month and year...

The 3 most frequent reasons for bounce on websites

Bouncing is the almost immediate entry and exit of a user visiting a website. This data alone does not have any negative effect on SEO positioning, however when it occurs repeatedly, search robots identify that there is something not right, between the indexation of the page and the keywords that users are looking for. As a result, the website loses positions.

How food marketing creates false sense of health

That "false sense of health," as well as a failure to understand the information presented in nutrition facts panels on packaged food, may be...

Don’t smile too big to be effective in online marketing ads,...

If you're seeking investments through online marketing or crowd-funding websites, be sure to smile in your profile photo or your post. But maybe not...

What is CTR, how to measure it and how to improve...

The CTR or Click Through Rate is the relationship between the number of clicks that a link gets and the number of impressions of the page where the link is located.

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