Google Chrome will automatically block the most resource-consuming ads from August

Google wants to eliminate the ads that consume the most CPU or bandwidth, and to do so Google Chrome will start blocking them from August. The idea, according to Google, is to improve users' browsing experience, since heavy or poorly optimized ads can negatively affect the loading speed of pages or the battery of devices.

Tips to improve a content marketing campaign

Running a content marketing campaign can be very beneficial, if you know how to do it right. Do you want to improve your content marketing...

Don’t smile too big to be effective in online marketing ads,...

If you're seeking investments through online marketing or crowd-funding websites, be sure to smile in your profile photo or your post. But maybe not...

Over 80% of online ad effect is on offline sales

CATONSVILLE, MD, Feb. 2, 2017 - According to a forthcoming study in the INFORMS journal Marketing Science online display ads can increase both online...

What is CTR, how to measure it and how to improve...

The CTR or Click Through Rate is the relationship between the number of clicks that a link gets and the number of impressions of the page where the link is located.

Keys to animated videos in a company’s marketing strategies

It is said that a picture is worth a thousand words, but the truth is that a video can multiply the chances of a...

How food marketing creates false sense of health

That "false sense of health," as well as a failure to understand the information presented in nutrition facts panels on packaged food, may be...

What is Amazon advertising exactly?

The moment you enter a keyword in the Amazon search box you will start to see results, similar to how Google searches work, but...

What is considered a quality link today?

Not all links are the same. You should know that there are many links that convey authority and others do not. There are several factors to consider, either to place links for free or to pay for them.

Marketing: Too Much Hype Backfires

In a study published in the March issue of the Journal of Consumer Research, a team led by UGA Terry College of Business assistant...

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