The 3 most frequent reasons for bounce on websites

Bouncing is the almost immediate entry and exit of a user visiting a website. This data alone does not have any negative effect on SEO positioning, however when it occurs repeatedly, search robots identify that there is something not right, between the indexation of the page and the keywords that users are looking for. As a result, the website loses positions.

What is considered a quality link today?

Not all links are the same. You should know that there are many links that convey authority and others do not. There are several factors to consider, either to place links for free or to pay for them.

What is CTR, how to measure it and how to improve...

The CTR or Click Through Rate is the relationship between the number of clicks that a link gets and the number of impressions of the page where the link is located.

Marketing: Too Much Hype Backfires

In a study published in the March issue of the Journal of Consumer Research, a team led by UGA Terry College of Business assistant...

Keys to animated videos in a company’s marketing strategies

It is said that a picture is worth a thousand words, but the truth is that a video can multiply the chances of a...

Those funny ads may make you laugh, but maybe not buy

Advertisers often use humor to grab customers' attention, but they should do so with caution, according to a recently published study in the Journal...

Dubious marketing of stem cell therapies revealed

Published today in the journal, Cell Stem Cell, the new study reveals murky marketing practices and dubious claims from 417 unique websites advertising stem...

What is Amazon advertising exactly?

The moment you enter a keyword in the Amazon search box you will start to see results, similar to how Google searches work, but...

Is the date required in the URL of the blog posts?

The date on the permanent links is a practice derived from the creation of blogs many years ago. It identifies day, month and year...

Over 80% of online ad effect is on offline sales

CATONSVILLE, MD, Feb. 2, 2017 - According to a forthcoming study in the INFORMS journal Marketing Science online display ads can increase both online...

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