Google Chrome will automatically block the most resource-consuming ads from August

Google wants to eliminate the ads that consume the most CPU or bandwidth, and to do so Google Chrome will start blocking them from August. The idea, according to Google, is to improve users' browsing experience, since heavy or poorly optimized ads can negatively affect the loading speed of pages or the battery of devices.

The 3 most frequent reasons for bounce on websites

Bouncing is the almost immediate entry and exit of a user visiting a website. This data alone does not have any negative effect on SEO positioning, however when it occurs repeatedly, search robots identify that there is something not right, between the indexation of the page and the keywords that users are looking for. As a result, the website loses positions.

Different Types of Booklets to Choose From

Booklets are useful in different ways. They are cheap and are easy to produce. They have been used for a long time in advertising,...

Over 80% of online ad effect is on offline sales

CATONSVILLE, MD, Feb. 2, 2017 - According to a forthcoming study in the INFORMS journal Marketing Science online display ads can increase both online...

Current controls on alcohol marketing are not protecting youth

The experts call for governments around the world to renew their efforts to address the problem by strengthening the rules governing alcohol marketing with...

How food marketing creates false sense of health

That "false sense of health," as well as a failure to understand the information presented in nutrition facts panels on packaged food, may be...

Keys to animated videos in a company’s marketing strategies

It is said that a picture is worth a thousand words, but the truth is that a video can multiply the chances of a...

Marketing: Too Much Hype Backfires

In a study published in the March issue of the Journal of Consumer Research, a team led by UGA Terry College of Business assistant...

Benefits of implementing corporate gifts in your marketing strategy

They say that a picture is worth a thousand words. How many times have we heard it? And it is true, since we are...

Tools to learn how to create video ads

Video ads are necessary because of their effectiveness. Various studies ensure that users retain 95% of the information transmitted in a message when it arrives...

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