Winning at the social media game

As a business owner, you understand the value of having a great online presence. You also understand that being active on social media is...

Marketing to Internet-savy moms

Marketing expert Raechel Johns of the University of Canberra and educationalist Rebecca English of Queensland University of Technology Kelvin Grove, Australia, explain how mothers...

What is clickbait?

Clickbait is a neologism used pejoratively to describe Internet content that aims to generate advertising revenue by using headlines and thumbnails in sensational and misleading ways to attract as many clicks as possible. Clickbait headlines typically aim to exploit the "curiosity gap" by providing enough information to make the reader curious, but not enough to satisfy their curiosity without clicking on the linked content

What should the perfect backlink look like?

A backlink is an incoming link to our website from a third party site. In SEO positioning it represents one of the best resources...

Telegram now includes ads to fund itself: how its new advertising...

A few months after Pavel Durov, founder of Telegram, communicated his intention to seek new forms of financing for this messaging application, today it...

The sharing economy’s effect on business

Collaborative consumption is an expanding economic force in our country and globally, with consumers sharing everything from cars, bicycles and even agricultural equipment. It...

What is considered a quality link today?

Not all links are the same. You should know that there are many links that convey authority and others do not. There are several factors to consider, either to place links for free or to pay for them.

What is CTR, how to measure it and how to improve...

The CTR or Click Through Rate is the relationship between the number of clicks that a link gets and the number of impressions of the page where the link is located.

The 3 most frequent reasons for bounce on websites

Bouncing is the almost immediate entry and exit of a user visiting a website. This data alone does not have any negative effect on SEO positioning, however when it occurs repeatedly, search robots identify that there is something not right, between the indexation of the page and the keywords that users are looking for. As a result, the website loses positions.

Video Marketing: How To Succeed With It

View the article's original source Author: Koli Kalo Video marketing is a great way for anyone to improve their business. Making appealing videos isn't quite so...

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