Why Communications Marketing and not Marketing Communications?

View the article's original source Author: Ujjainee Ghosh Share the post "Why Communications Marketing and not Marketing Communications?" “You’re not just selling coffee,” Edelman said. “You’re selling...

Does corporate social responsibility marketing work? It depends who and where...

LAWRENCE -- Consumers in dominant collectivist cultures, such as India and South Korea, are more likely to support corporate social responsibility, or CSR, initiatives...

Over 80% of online ad effect is on offline sales

CATONSVILLE, MD, Feb. 2, 2017 - According to a forthcoming study in the INFORMS journal Marketing Science online display ads can increase both online...

Please Be Responsive To My Needs

View the article's original source Author: Jacquie Tannenbaum In case you were living under a rock, or still have dial-up, Mobilegeddon came in like a lion...

One’s ability to make money develops before birth

Researchers from the Higher School of Economics have shown how the level of perinatal testosterone, the sex hormone, impacts a person's earnings in life. Prior...

Marketing to Internet-savy moms

Marketing expert Raechel Johns of the University of Canberra and educationalist Rebecca English of Queensland University of Technology Kelvin Grove, Australia, explain how mothers...

The 3 most frequent reasons for bounce on websites

Bouncing is the almost immediate entry and exit of a user visiting a website. This data alone does not have any negative effect on SEO positioning, however when it occurs repeatedly, search robots identify that there is something not right, between the indexation of the page and the keywords that users are looking for. As a result, the website loses positions.

Computers can take social media data and make marketing personas

Computers may be able to group consumers into marketing segments in real time just by observing how they respond to online videos and other...

Real benefits of SMS Marketing

Sending SMS messages from the Internet is already the solution of many marketing managers, although it will never be as effective as a professional...

Dubious marketing of stem cell therapies revealed

Published today in the journal, Cell Stem Cell, the new study reveals murky marketing practices and dubious claims from 417 unique websites advertising stem...

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