What should the perfect backlink look like?

A backlink is an incoming link to our website from a third party site. In SEO positioning it represents one of the best resources...

Tips to improve a content marketing campaign

Running a content marketing campaign can be very beneficial, if you know how to do it right. Do you want to improve your content marketing...

The 4 phases of inbound marketing explained step-by-step

Attraction marketing or inbound marketing has been applied in large companies for years and has obtained great results. This strategy aims, through the phases...

Benefits of implementing corporate gifts in your marketing strategy

They say that a picture is worth a thousand words. How many times have we heard it? And it is true, since we are...

3 recommendations to strengthen buyer confidence

In recent years, consumer trends and habits have changed substantially among consumers worldwide. The recent health crisis, caused by the Covid-19 virus, has accentuated these changes and accelerated digitisation in all sectors. This is why it is necessary to strengthen confidence for those new buyers in the online environment.

What is mindful marketing?

It's about making sure that your objectives are also theirs, that is, mindful marketing seeks to make the consumer aware of what he or she is consuming, and that he or she knows that by doing so he or she is contributing in some way to society, whether it be by caring for the environment or promoting social inclusion.

Facebook launches feature to create free shops on Instagram and Facebook

Facebook announced a few hours ago the launch of Shops, a way for businesses to set up free stores on Facebook and Instagram. The stores, which will feature third-party services including Shopify, BigCommerce and Woo, are designed to make the social network a convenient shopping destination.

Google Chrome will automatically block the most resource-consuming ads from August

Google wants to eliminate the ads that consume the most CPU or bandwidth, and to do so Google Chrome will start blocking them from August. The idea, according to Google, is to improve users' browsing experience, since heavy or poorly optimized ads can negatively affect the loading speed of pages or the battery of devices.

The 3 most frequent reasons for bounce on websites

Bouncing is the almost immediate entry and exit of a user visiting a website. This data alone does not have any negative effect on SEO positioning, however when it occurs repeatedly, search robots identify that there is something not right, between the indexation of the page and the keywords that users are looking for. As a result, the website loses positions.

What is considered a quality link today?

Not all links are the same. You should know that there are many links that convey authority and others do not. There are several factors to consider, either to place links for free or to pay for them.

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