In recent years, consumer trends and habits have changed substantially among consumers worldwide. The recent health crisis, caused by the Covid-19 virus, has accentuated these changes and accelerated digitisation in all sectors. This is why it is necessary to strengthen confidence for those new buyers in the online environment.
It's about making sure that your objectives are also theirs, that is, mindful marketing seeks to make the consumer aware of what he or she is consuming, and that he or she knows that by doing so he or she is contributing in some way to society, whether it be by caring for the environment or promoting social inclusion.
Facebook announced a few hours ago the launch of Shops, a way for businesses to set up free stores on Facebook and Instagram. The stores, which will feature third-party services including Shopify, BigCommerce and Woo, are designed to make the social network a convenient shopping destination.
Google wants to eliminate the ads that consume the most CPU or bandwidth, and to do so Google Chrome will start blocking them from August. The idea, according to Google, is to improve users' browsing experience, since heavy or poorly optimized ads can negatively affect the loading speed of pages or the battery of devices.
Bouncing is the almost immediate entry and exit of a user visiting a website. This data alone does not have any negative effect on SEO positioning, however when it occurs repeatedly, search robots identify that there is something not right, between the indexation of the page and the keywords that users are looking for. As a result, the website loses positions.
Investment in video advertising on social networks is expected to grow significantly in the coming years to reach $25.6 billion by 2023, 128% more than the $11.2 billion in 2018.
Clickbait is a neologism used pejoratively to describe Internet content that aims to generate advertising revenue by using headlines and thumbnails in sensational and misleading ways to attract as many clicks as possible. Clickbait headlines typically aim to exploit the "curiosity gap" by providing enough information to make the reader curious, but not enough to satisfy their curiosity without clicking on the linked content
Facebook seems to be about to emerge from the pandemic in an increasingly strong position. Right now, the economic crisis reinforces its dominance, helps rehabilitate its image and accelerates the market trends that work in its favour.