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Dubious marketing of stem cell therapies revealed

Published today in the journal, Cell Stem Cell, the new study reveals murky marketing practices and dubious claims from 417 unique websites advertising stem...

New technique could boost online word-of-mouth marketing

"We were initially approached by an online game provider that used a 'freemium' model -- players could play for free, but could receive upgrades...

Children’s health, privacy at risk from digital marketing

The World Health Organization (WHO) has published the report, which calls for immediate action by policy makers to recognise and address the growing issue...

Does corporate social responsibility marketing work? It depends who and where...

LAWRENCE -- Consumers in dominant collectivist cultures, such as India and South Korea, are more likely to support corporate social responsibility, or CSR, initiatives...

Computers can take social media data and make marketing personas

Computers may be able to group consumers into marketing segments in real time just by observing how they respond to online videos and other...

Those funny ads may make you laugh, but maybe not buy

Advertisers often use humor to grab customers' attention, but they should do so with caution, according to a recently published study in the Journal...

The sharing economy’s effect on business

Collaborative consumption is an expanding economic force in our country and globally, with consumers sharing everything from cars, bicycles and even agricultural equipment. It...

The year’s best new skyscraper is located in China for the...

Hamburg, November 01, 2016 – The winner of the world's most renowned architecture prize for skyscrapers, the Emporis Skyscraper Award, goes to the Shanghai...

8 Important Traits Every Entrepreneur Needs to Foster

Are you thinking of getting into business for yourself as an entrepreneur? While that may sound great on paper, you should know that being...

You Oughta Be In Pictures – Pinterest vs Instagram

View the article's original source Author: Jacquie Tannenbaum You know you should know. You know you should be doing it. You even sort of know you...

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