Becoming the owner of a recreational vehicle can be very tempting, as you might finally be able to go visit the places you’ve always dreamed of seeing. Unfortunately, purchasing an RV is a serious investment and you need to make sure that you consider all of the expenses before…
Today, life is so uncertain that we don’t know about our future. But, still, as human nature, we try to secure all big to a small moment of happiness and want to give our loved ones the best life. But, sometimes, all ourplanning is ruined by the uncertainties of…
As Land Registry figures taken from an online estate agent demonstrate, property prices across the UK continue to struggle in their aim to reach the pre-financial crash heights of 2008. Over a decade has passed since that peak in 2008 but the slower rise in property prices in the 21st century…
There are a number of factors to take into consideration when it comes to purchasing A4 paper. In order to make the right decision, it’s wise to be well informed in regards to the paper’s weight, finish, colour and intended use. This article will examine these factors and provide…
If you are already determined to carry out your first influencer marketing campaign, here are some key steps to follow:
Identification of the objective public: The first step in any marketing campaign is to carry out a market study in order to locate and analyze your potential customers. They will have in common a series of characteristics, values or needs that our product can satisfy, such as: demographic profile (age, sex, etc.), cultural profile (economic level, educational, language, values …), etc.
Selection of influencers: The second step is to choose the most appropriate influential person in the sector, that is, the one with the most followers with the characteristics that we seek or that best represents the values and philosophy of the brand. Depending on the type of campaign we want to carry out, we must choose one or more influencers.
Choice of social networks: Once you have studied your ideal client, you must find out which social networks are most present. A shop of fine arts, will not have the same type of clientele as a store of nutrition and therefore the campaign should not…