Effective strategies for growing an ecommerce business
Operating an ecommerce business can be highly rewarding with great potential for success as so much shopping is carried out online. It can also be challenging to grow an ecommerce business because it is such
Marketing
News
Most people can’t tell native advertising apart from actual news articles, according to new research. There are all kinds of ways to avoid advertising, such as using ad-blocker software, fast-forwarding through commercials, or choosing ad-free media streaming services like Netflix. This has forced advertisers to get creative to put their messages in front of digital consumers. Also known as sponsored content, native advertising inserts paid messaging right into the mix alongside news articles. Buzzfeed was
Startup
News
The internet has provided great opportunities for businesses. With a marketplace that is not governed by borders, the possibilities for growth and expansion are endless; however, it has also introduced a new set of challenges for businesses. This article explores how you can protect your online business to sustain its reputation and ultimately its ability to thrive. 1.- IT Security You will already be familiar with the importance of having adequate security for your business’
eCommerce
News
Operating an ecommerce business can be highly rewarding with great potential for success as so much shopping is carried out online. It can also be challenging to grow an ecommerce business because it is such a competitive industry which means that often an ecommerce store will plateau after finding initial success. If you find yourself in this situation, then it can be difficult to know what to do, but fortunately, there are a few solutions
More Business
News
If you work from home, you’re possibly considered extremely lucky by those who know you; however, what many don’t realize is that it can often be a trying experience. Remote working is being favoured by many companies in the current day and age, giving employees the freedom to work wherever suits them best, but many challenges come alongside this novelty. If you are new to working from home and are in need of some advice
Business articles
Why is it important to be physically fit when running a business?
Being fit is important if you are an athlete, or a sports teacher. It’s important if you’re in the armed forces, or if you want to run marathons. Being fit if you run a business isn’t so crucial, is it? Well actually, it could be that it is. In…
Financial adviser misconduct is broader than a few heavily publicized scandals
Over 650,000 registered financial advisers in the United States help manage over $30 trillion of investible assets and represent approximately 10% of total employment of the finance and insurance sector. However, despite their prevalence and importance, financial advisers are often perceived as dishonest and consistently rank among the least…
Board and management must be independent to prevent corporate misconduct
The more a company’s board is independent from management, the less likely it will become entangled in corporate misconduct, according to new findings, from a meta-analysis of 135 studies, published in The Journal of Management. The site of independence also matters. Independence on the audit committee particularly shelters firms…
Participants had varied levels of education. (Credit: Michelle Amazeen)
Most people can’t tell native advertising apart from actual news articles, according to new research.
There are all kinds of ways to avoid advertising, such as using ad-blocker software, fast-forwarding through commercials, or choosing ad-free media streaming services like Netflix. This has forced advertisers to get creative to put their messages in front of digital consumers. Also known as sponsored content, native advertising inserts paid messaging right into the mix alongside news articles.
Buzzfeed was an early adopter of native advertising as a profit-making model, but these days the New York Times, Wall Street Journal, Washington Post, Boston Globe, and nearly all major news sites are profiting from content for which advertisers pay. One estimate from Forbes says that native ads will be a $21 billion industry by 2021 and account for nearly 75 percent of all ad revenue by then.
Not only is there more content like this, it’s better, too. So much better that it’s beginning to fake out readers. And that’s troubling, says Michelle Amazeen, an assistant professor of advertising at the Boston University School of Communication.
In her new research, even though her online survey told participants that they were viewing advertisements, many people—more than 9 out of 10—thought…
eCommerce
Every business relies on information technology these days. Over 80% of business operations across various industries are stored digitally, either in the cloud or on-site using servers and storage systems. The digitalization of business operations means better information security is needed as a way to protect the business itself. There is a lot to learn from the healthcare industry when it comes to information security. From early on, our healthcare information system took security seriously.
eCommerce
When choosing a point of sale solution, one of the key considerations is how easy it is for customers to pay. Today, there are more payment options than ever. Only accepting cash and credit cards can potentially limit sales. As more and more consumers are using phones and other mobile devices to pay, using a point of sale solution that can accommodate this can be a major leg up. The Value of Mobile Payments Businesses
Startups
The internet has provided great opportunities for businesses. With a marketplace that is not governed by borders, the possibilities for growth and expansion are endless; however, it has also introduced a new set of challenges for businesses. This article explores how you can protect your online business to sustain its reputation and ultimately its ability to thrive. 1.- IT Security You will already be familiar with the importance of having adequate security for your business’
Startups
Kickstarter projects actually raise money faster just before they reach their funding goal than once they have enough support to definitely move forward, research shows. That finding is a revelation in an industry that raised more than $5.2 billion across more than 6.4 million fundraising campaigns worldwide last year, according to Statista, a market and consumer data site. Conventional wisdom (and some economics research) suggests that once a Kickstarter project is funded—ensuring it can move
Business – Lukor.net
- 5 ways retail stores could work better for online shoppersAs stores close their brick-and-mortar outposts in the hopes of shifting sales to their websites, online purchases could suffer as well, according to new research. Anuj Kumar and his family used to shop at Macy’s, both at the store and online. But when the store at their local mall closed, Kumar, a professor at the […]
- With AI, jobs are changing but no mass unemployment expectedEkkehard Ernst, Chief of Macro-economic policies and job unit at the UN International Labour Organization (ILO), says the manufacturing sector does not stand to profit most from AI, at least not in developed countries, and will not suffer the forecasted demise. The jobs more likely to be impacted are in service sectors such as construction, […]
- Think the ‘invisible hand’ controls markets? Maybe notWhile many economists assume the “invisible hand” theory influences markets, new research finds a disruptor has turned this long-held concept—which Adam Smith introduced in 1759—on its head. The disruptor does not have anything to do with technological advancements or innovation like one might expect—in fact, it’s much simpler. It’s a third party who interrupts a […]
- International tourism arrivals hit record high in 2017The latest edition of its Tourism Highlights, published on Monday, shows international arrivals reached 1.323 million last year. The figure represents an 84 million increase over 2016, and a new record, with the sector also recording “uninterrupted growth” in arrivals for eight consecutive years. Europe and Africa led the regions with increases in arrivals, with […]
- Workers with open office seating are less stressedWorkers in open office seating experience less daytime stress and greater daytime activity levels compared to workers in private offices and cubicles, according to a new study. That greater physical activity at the office is related to lower physiological stress during after-work hours outside the office, researchers say. This is the first known study to […]
- How our brains keep us from saving moneyWhile many factors are at play, we can blame our brains—at least to some degree—for our poor saving habits, according to a new study. The average American working-age couple has saved only $5,000 for retirement, while 43 percent of working-age families have no retirement savings at all, according to a 2016 analysis of a Federal […]
Neuromarketing
21
Dec
The happiness we feel after a particular event or activity diminishes each time we experience that event, a phenomenon known
Advertising
Video ads are necessary because of their effectiveness. Various studies ensure that users retain 95% of the information transmitted in a message when it arrives through a video. When faced with the text, they only retain 10%. Also, users are 27 times more likely to click on a video ad than on a banner. Animoto It is another great easy-to-use video creator, ideal for companies and for their content strategies. In fact, recently the brand
Social Media
Influencer marketing on social media is just hidden marketing
What an effective Facebook Ads campaign should look like
Winning at the social media game
Social marketing at the movies
One in five young people lose sleep over social media
Social media use associated with depression among US young adults
Computers can take social media data and make marketing personas
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News
Business – The All I Need
- Theranos: the biotech company of the “ten billion dollar fraud” will disappearThe biotechnology company that promised to revolutionize blood tests with a promising and technological system, Theranos, comes to an end. Its founder, Elizabeth Holmes, took less than a year to go from being considered the new star of Silicon Valley to being described as a big fraud. This company has notified its shareholders that it […]
- Top tips to help you recruit the best employeesA company is nothing without the people behind the scenes who run it. The better your employees, and the better that they can work together, the more success your company will see. Hiring the right people, however, can feel like a daunting task. How can you truly know the person you are interviewing? They can […]
- Job titles in insuranceWithin the world of insurance, there are many different terms and titles for those that work in it. If you’ve ever wanted to know more about these job roles and what they do, then this is the blog for you. Actuary These are the people that spend a lot of their time thinking about the […]
- How to become a registered nurseThere is always going to be a calling for registered nurses, and if you think it is your job in life to answer that call, then becoming a registered nurse is an exciting and exhilarating journey for you to take. Before you do decide this is the career path for you, however, you have to […]
- How to maintain your business’ financesMoney, or a lack of it, will shape how a business operates. First, it is important to note that having no money means that the company cannot perform properly, or even pay its employees what they deserve. No matter how dedicated people are to an organization, money affects every single life choice that you make, […]