Effective strategies for growing an ecommerce business
Operating an ecommerce business can be highly rewarding with great potential for success as so much shopping is carried out online. It can also be challenging to grow an ecommerce business because it is such
Marketing
News
Most people can’t tell native advertising apart from actual news articles, according to new research. There are all kinds of ways to avoid advertising, such as using ad-blocker software, fast-forwarding through commercials, or choosing ad-free media streaming services like Netflix. This has forced advertisers to get creative to put their messages in front of digital consumers. Also known as sponsored content, native advertising inserts paid messaging right into the mix alongside news articles. Buzzfeed was
Startup
News
The internet has provided great opportunities for businesses. With a marketplace that is not governed by borders, the possibilities for growth and expansion are endless; however, it has also introduced a new set of challenges for businesses. This article explores how you can protect your online business to sustain its reputation and ultimately its ability to thrive. 1.- IT Security You will already be familiar with the importance of having adequate security for your business’
eCommerce
News
Operating an ecommerce business can be highly rewarding with great potential for success as so much shopping is carried out online. It can also be challenging to grow an ecommerce business because it is such a competitive industry which means that often an ecommerce store will plateau after finding initial success. If you find yourself in this situation, then it can be difficult to know what to do, but fortunately, there are a few solutions
More Business
News
If you work from home, you’re possibly considered extremely lucky by those who know you; however, what many don’t realize is that it can often be a trying experience. Remote working is being favoured by many companies in the current day and age, giving employees the freedom to work wherever suits them best, but many challenges come alongside this novelty. If you are new to working from home and are in need of some advice
Neuromarketing
21
Dec
The happiness we feel after a particular event or activity diminishes each time we experience that event, a phenomenon known
Advertising
Video ads are necessary because of their effectiveness. Various studies ensure that users retain 95% of the information transmitted in a message when it arrives through a video. When faced with the text, they only retain 10%. Also, users are 27 times more likely to click on a video ad than on a banner. Animoto It is another great easy-to-use video creator, ideal for companies and for their content strategies. In fact, recently the brand
Social Media
Influencer marketing on social media is just hidden marketing
What an effective Facebook Ads campaign should look like
Winning at the social media game
Social marketing at the movies
One in five young people lose sleep over social media
Social media use associated with depression among US young adults
Computers can take social media data and make marketing personas
More Business
News
Business – The All I Need
- What small business owners and entrepreneurs can do to keep their businesses alive through the pandemic?The world is currently facing a public health crisis and a financial crisis. These crises pose a variety of personal and professional challenges. For entrepreneurs, one challenge is how to keep their professional dreams alive. There are a number of things that entrepreneurs can bear in mind during the present crisis: 1. Know that you […]
- Amidst COVID-19 layoffs, health care needs workersWhile the COVID-19 pandemic has led to mass layoffs, other essential areas will instead face critical workforce shortages, according to a new report. Social distancing, school and daycare closures, and measures to protect those people most at-risk limit the pool of workers firms can draw upon. How important will these constraints become, especially in essential […]
- How will the pandemic change business behaviour?The new coronavirus not only came to test the survival of businesses, but will also mark a turning point in the way businesses reach consumers. There will inevitably be irreversible changes in the behaviors of customers, suppliers and employees. Unlike other moments of crisis that a business may face, when for example it sees its […]
- 7 free things I’m doing to help my team stay sane during the pandemicWhile the world is in panic mode and as we all get used to working from home regularly it’s important to remember that things will get better – my wife, who’s also an entrepreneur, and I remind ourselves of this every night. When we’re busy helping our teams, our customers, our neighbours, our families, it’s […]
- Historic U.S. plan to boost the economyWhite House and Senate leaders reached a major agreement early Wednesday morning on a $2 trillion package to shake up the economy in the midst of the crisis over the coronavirus pandemic. Full details had not yet been released, but in the last 24 hours, several elements of the proposal came to light: $250 billion […]