Influencer marketing on social media is just hidden marketing
Federal regulators require social media personalities to alert their viewers to promotional payments for products and gadgets shown on their channels, but an analysis by Princeton University researchers shows that such disclosures are rare. The
Marketing
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Federal regulators require social media personalities to alert their viewers to promotional payments for products and gadgets shown on their channels, but an analysis by Princeton University researchers shows that such disclosures are rare. The study focused on affiliate marketing, in which companies pay a commission to social media figures for driving sales. Content creators who produce videos, photos and commentary are rewarded when their followers purchase products after clicking on affiliate marketing links included
Startup
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While the year 2018 is gaining momentum, there’s a number of educational startups that can blow the brain and leave you absolutely inspired! This article describes top-5 educational startups that you shouldn’t miss! Delphia Remember tossing a coin to take a difficult decision? Well, that’s already an outdated option, since Delphia is developing AI tools to facilitate complex decision making. Unsure which major to choose? Ask Delphia! As explained by Andrew Peek, Delphia’s operating officer,
eCommerce
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From the web to the street, Amazon wants to bring the shopping experience that users have on their website to physical stores. They did it in a certain sense with Amazon Go allowing the payment almost “invisible” and it does now with a new type of physical store that will only have in its shelves the best of Amazon (web). If the product has a lower rating than the four stars on the website, it
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When it comes to getting more people to sign up to your website, you need to make sure that you are making the process as effective as possible. There are many ways that you can do this including improving your verification checks and making the sign up form easier to fill in. Here, we are going to give you some tips on how you can make your sign up process more effective. Keep reading if
Business articles
How does stock trading work?
If you have ever thought of investing in the stock market but aren’t quite sure how it all works, then you are not alone. Although it is not actually a hard market to wrap your head around, the terminology and processes involved can seem daunting for newcomers. However, that…
Who is winning in the trade war between Trump and China?
After a battery of very aggressive tariff measures by the Trump administration (with its subsequent response by China), the first setback comes from the fact that the US trade deficit widened last June. But what is really significant is that it has done so by reversing the most recent…
Bitcoin mining already consumes 1% of world electricity
One of the biggest controversies of the original cryptocurrency is its broad consumption of electrical energy. These days, the electricity consumption of the entire Bitcoin mining network worldwide is equivalent to 1% of electricity consumption worldwide, an overwhelming figure.
Mobile data – Getting the best offers in the UK
When looking at the sudden increase in the availability of data in phone contracts, it should come as a surprise to see the correlation with its global share of internet traffic. An increase of 17& in the last 3 years had seen mobile now hold the majority sway in…
From the web to the street, Amazon wants to bring the shopping experience that users have on their website to physical stores. They did it in a certain sense with Amazon Go allowing the payment almost “invisible” and it does now with a new type of physical store that will only have in its shelves the best of Amazon (web). If the product has a lower rating than the four stars on the website, it will not make an appearance in the physical stores of Amazon 4-star.
As Amazon has announced, this new store is inspired by the way customers shop. A way of buying that is based on choosing products, trusting in the valuation of the rest of users, trusting in the stars that it has as a score. The first Amazon 4-star store opens in New York, in the SoHo neighborhood. Customers will find in addition to the best products rated in the main categories of the web, others that are trend among users in New York.
Amazon performs experiments constantly, and with this they may seek to provide some extra that the web can not offer. For…
eCommerce
Every business relies on information technology these days. Over 80% of business operations across various industries are stored digitally, either in the cloud or on-site using servers and storage systems. The digitalization of business operations means better information security is needed as a way to protect the business itself. There is a lot to learn from the healthcare industry when it comes to information security. From early on, our healthcare information system took security seriously.
eCommerce
When choosing a point of sale solution, one of the key considerations is how easy it is for customers to pay. Today, there are more payment options than ever. Only accepting cash and credit cards can potentially limit sales. As more and more consumers are using phones and other mobile devices to pay, using a point of sale solution that can accommodate this can be a major leg up. The Value of Mobile Payments Businesses
Startups
Co-working has brought the cool back into office space. Young, hip professionals mixing and mingling in office spaces that, in some cases, can double as jazz lounges given the appearance that not much work is being done. However, the co-working space is actually the hub of much work and productivity. In fact, of the types of businesses that benefit from the co-working format, the small business does so for a variety of reasons. For the
Startups
Snapchat’s chief of strategy, Imran Khan, announced plans to leave the company, according to a document filed Monday. The company said that Khan will remain in office for an interim period, and that Snapchat does not leave due to disagreements with other executives, but the reasons no longer matter, because many executives are leaving the company. The shares of Snap Inc. (SNAP), Snapchat’s parent, fell more than 2% on Monday and are now trading in
Business – Lukor.net
- 5 ways retail stores could work better for online shoppersAs stores close their brick-and-mortar outposts in the hopes of shifting sales to their websites, online purchases could suffer as well, according to new research. Anuj Kumar and his family used to shop at Macy’s, both at the store and online. But when the store at their local mall closed, Kumar, a professor at the […]
- With AI, jobs are changing but no mass unemployment expectedEkkehard Ernst, Chief of Macro-economic policies and job unit at the UN International Labour Organization (ILO), says the manufacturing sector does not stand to profit most from AI, at least not in developed countries, and will not suffer the forecasted demise. The jobs more likely to be impacted are in service sectors such as construction, […]
- Think the ‘invisible hand’ controls markets? Maybe notWhile many economists assume the “invisible hand” theory influences markets, new research finds a disruptor has turned this long-held concept—which Adam Smith introduced in 1759—on its head. The disruptor does not have anything to do with technological advancements or innovation like one might expect—in fact, it’s much simpler. It’s a third party who interrupts a […]
- International tourism arrivals hit record high in 2017The latest edition of its Tourism Highlights, published on Monday, shows international arrivals reached 1.323 million last year. The figure represents an 84 million increase over 2016, and a new record, with the sector also recording “uninterrupted growth” in arrivals for eight consecutive years. Europe and Africa led the regions with increases in arrivals, with […]
- Workers with open office seating are less stressedWorkers in open office seating experience less daytime stress and greater daytime activity levels compared to workers in private offices and cubicles, according to a new study. That greater physical activity at the office is related to lower physiological stress during after-work hours outside the office, researchers say. This is the first known study to […]
- How our brains keep us from saving moneyWhile many factors are at play, we can blame our brains—at least to some degree—for our poor saving habits, according to a new study. The average American working-age couple has saved only $5,000 for retirement, while 43 percent of working-age families have no retirement savings at all, according to a 2016 analysis of a Federal […]
Neuromarketing
5
Feb
Researchers from the Higher School of Economics have shown how the level of perinatal testosterone, the sex hormone, impacts a
Advertising
Video ads are necessary because of their effectiveness. Various studies ensure that users retain 95% of the information transmitted in a message when it arrives through a video. When faced with the text, they only retain 10%. Also, users are 27 times more likely to click on a video ad than on a banner. Animoto It is another great easy-to-use video creator, ideal for companies and for their content strategies. In fact, recently the brand
Social Media
Influencer marketing on social media is just hidden marketing
What an effective Facebook Ads campaign should look like
Winning at the social media game
Social marketing at the movies
One in five young people lose sleep over social media
Social media use associated with depression among US young adults
Computers can take social media data and make marketing personas
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Business – The All I Need
- Theranos: the biotech company of the “ten billion dollar fraud” will disappearThe biotechnology company that promised to revolutionize blood tests with a promising and technological system, Theranos, comes to an end. Its founder, Elizabeth Holmes, took less than a year to go from being considered the new star of Silicon Valley to being described as a big fraud. This company has notified its shareholders that it […]
- Top tips to help you recruit the best employeesA company is nothing without the people behind the scenes who run it. The better your employees, and the better that they can work together, the more success your company will see. Hiring the right people, however, can feel like a daunting task. How can you truly know the person you are interviewing? They can […]
- Job titles in insuranceWithin the world of insurance, there are many different terms and titles for those that work in it. If you’ve ever wanted to know more about these job roles and what they do, then this is the blog for you. Actuary These are the people that spend a lot of their time thinking about the […]
- How to become a registered nurseThere is always going to be a calling for registered nurses, and if you think it is your job in life to answer that call, then becoming a registered nurse is an exciting and exhilarating journey for you to take. Before you do decide this is the career path for you, however, you have to […]
- How to maintain your business’ financesMoney, or a lack of it, will shape how a business operates. First, it is important to note that having no money means that the company cannot perform properly, or even pay its employees what they deserve. No matter how dedicated people are to an organization, money affects every single life choice that you make, […]