The New York Times is one of the few media that has managed to reinvent itself to face the challenges of the digital age.
In 2011, the newspaper was a pioneer in betting on a model of digital subscriptions that, years later, has proved to…
If you have watched the movie ”The Hitman’s bodyguard”, you may have remembered the dialogue what Reynolds would always say, “Boring is always the best”. Even in the world of currency trading, where traders are playing with their money and the prices are going up and down, this…
If you have ever thought of investing in the stock market but aren’t quite sure how it all works, then you are not alone. Although it is not actually a hard market to wrap your head around, the terminology and processes involved can seem daunting for newcomers. However, that…
Federal regulators require social media personalities to alert their viewers to promotional payments for products and gadgets shown on their channels, but an analysis by Princeton University researchers shows that such disclosures are rare.
The study focused on affiliate marketing, in which companies pay a commission to social media figures for driving sales. Content creators who produce videos, photos and commentary are rewarded when their followers purchase products after clicking on affiliate marketing links included in their social media posts.
Researchers in Princeton’s Department of Computer Science extracted affiliate marketing links from randomly drawn samples of about 500,000 YouTube videos and 2.1 million Pinterest pins. They found 3,472 YouTube videos and 18,237 Pinterest pins with affiliate links from 33 marketing companies — the first publicly available list of this size. The researchers found the links by identifying characteristic patterns in the URLs that marketers use to track readers’ clicks.
The researchers then used natural language processing techniques to search for disclosures of affiliate marketing relationships within the videos’ and pins’ descriptions. Disclosures were present in around 10 percent and 7 percent of affiliate marketing content on YouTube and Pinterest, respectively. These…