Why branding is even more necessary in 2019
Whatever the market in which your products or services are located, you should know that the positioning of the company is vital to stand out from the competition in a year 2019 tighter in all
Marketing
News
Whatever the market in which your products or services are located, you should know that the positioning of the company is vital to stand out from the competition in a year 2019 tighter in all aspects. So for you to start paying attention to this issue, here are 4 reasons to work on positioning your brand in 2019. 1 – It serves to support an increase in the price of the product: Having the difficult
Startup
News
At the beginning of August Discord, a social platform known as the “Slack of gamers”, announced that it would start selling videogames through an online store. In this way, the service joined the race in which there are well-known platforms such as Steam, GOG or (recently) Twitch. Now, when there are only a few days until the end of 2018, they have received 150 million dollars of financing, and the company is already valued at
eCommerce
News
From the web to the street, Amazon wants to bring the shopping experience that users have on their website to physical stores. They did it in a certain sense with Amazon Go allowing the payment almost “invisible” and it does now with a new type of physical store that will only have in its shelves the best of Amazon (web). If the product has a lower rating than the four stars on the website, it
More Business
News
The more a company’s board is independent from management, the less likely it will become entangled in corporate misconduct, according to new findings, from a meta-analysis of 135 studies, published in The Journal of Management. The site of independence also matters. Independence on the audit committee particularly shelters firms from misconduct, researchers found. At the same time, accepted levels of corruption in countries where firms are located can overpower the effects of board independence on
Business articles
How does NYT make business with crosswords?
The New York Times is one of the few media that has managed to reinvent itself to face the challenges of the digital age.
In 2011, the newspaper was a pioneer in betting on a model of digital subscriptions that, years later, has proved to…
A successful trader has a boring routine
If you have watched the movie ”The Hitman’s bodyguard”, you may have remembered the dialogue what Reynolds would always say, “Boring is always the best”. Even in the world of currency trading, where traders are playing with their money and the prices are going up and down, this…
How does stock trading work?
If you have ever thought of investing in the stock market but aren’t quite sure how it all works, then you are not alone. Although it is not actually a hard market to wrap your head around, the terminology and processes involved can seem daunting for newcomers. However, that…
Federal regulators require social media personalities to alert their viewers to promotional payments for products and gadgets shown on their channels, but an analysis by Princeton University researchers shows that such disclosures are rare.
The study focused on affiliate marketing, in which companies pay a commission to social media figures for driving sales. Content creators who produce videos, photos and commentary are rewarded when their followers purchase products after clicking on affiliate marketing links included in their social media posts.
Researchers in Princeton’s Department of Computer Science extracted affiliate marketing links from randomly drawn samples of about 500,000 YouTube videos and 2.1 million Pinterest pins. They found 3,472 YouTube videos and 18,237 Pinterest pins with affiliate links from 33 marketing companies — the first publicly available list of this size. The researchers found the links by identifying characteristic patterns in the URLs that marketers use to track readers’ clicks.
The researchers then used natural language processing techniques to search for disclosures of affiliate marketing relationships within the videos’ and pins’ descriptions. Disclosures were present in around 10 percent and 7 percent of affiliate marketing content on YouTube and Pinterest, respectively. These…
eCommerce
Every business relies on information technology these days. Over 80% of business operations across various industries are stored digitally, either in the cloud or on-site using servers and storage systems. The digitalization of business operations means better information security is needed as a way to protect the business itself. There is a lot to learn from the healthcare industry when it comes to information security. From early on, our healthcare information system took security seriously.
eCommerce
When choosing a point of sale solution, one of the key considerations is how easy it is for customers to pay. Today, there are more payment options than ever. Only accepting cash and credit cards can potentially limit sales. As more and more consumers are using phones and other mobile devices to pay, using a point of sale solution that can accommodate this can be a major leg up. The Value of Mobile Payments Businesses
Startups
The last days of this year arrive and, as usual, the workers prepare a list with the objectives and best wishes for the New Year, with the hope that this year is better than the previous one. And many of them have to do, in many cases, with work life and professional performance; somehow a professional kind of new year resolutions. By 2019, workers prefer a salary increase to a better work-life balance. This is
Startups
At the beginning of August Discord, a social platform known as the “Slack of gamers”, announced that it would start selling videogames through an online store. In this way, the service joined the race in which there are well-known platforms such as Steam, GOG or (recently) Twitch. Now, when there are only a few days until the end of 2018, they have received 150 million dollars of financing, and the company is already valued at
Business – Lukor.net
- 5 ways retail stores could work better for online shoppersAs stores close their brick-and-mortar outposts in the hopes of shifting sales to their websites, online purchases could suffer as well, according to new research. Anuj Kumar and his family used to shop at Macy’s, both at the store and online. But when the store at their local mall closed, Kumar, a professor at the […]
- With AI, jobs are changing but no mass unemployment expectedEkkehard Ernst, Chief of Macro-economic policies and job unit at the UN International Labour Organization (ILO), says the manufacturing sector does not stand to profit most from AI, at least not in developed countries, and will not suffer the forecasted demise. The jobs more likely to be impacted are in service sectors such as construction, […]
- Think the ‘invisible hand’ controls markets? Maybe notWhile many economists assume the “invisible hand” theory influences markets, new research finds a disruptor has turned this long-held concept—which Adam Smith introduced in 1759—on its head. The disruptor does not have anything to do with technological advancements or innovation like one might expect—in fact, it’s much simpler. It’s a third party who interrupts a […]
- International tourism arrivals hit record high in 2017The latest edition of its Tourism Highlights, published on Monday, shows international arrivals reached 1.323 million last year. The figure represents an 84 million increase over 2016, and a new record, with the sector also recording “uninterrupted growth” in arrivals for eight consecutive years. Europe and Africa led the regions with increases in arrivals, with […]
- Workers with open office seating are less stressedWorkers in open office seating experience less daytime stress and greater daytime activity levels compared to workers in private offices and cubicles, according to a new study. That greater physical activity at the office is related to lower physiological stress during after-work hours outside the office, researchers say. This is the first known study to […]
- How our brains keep us from saving moneyWhile many factors are at play, we can blame our brains—at least to some degree—for our poor saving habits, according to a new study. The average American working-age couple has saved only $5,000 for retirement, while 43 percent of working-age families have no retirement savings at all, according to a 2016 analysis of a Federal […]
Neuromarketing
21
Dec
The happiness we feel after a particular event or activity diminishes each time we experience that event, a phenomenon known
Advertising
Video ads are necessary because of their effectiveness. Various studies ensure that users retain 95% of the information transmitted in a message when it arrives through a video. When faced with the text, they only retain 10%. Also, users are 27 times more likely to click on a video ad than on a banner. Animoto It is another great easy-to-use video creator, ideal for companies and for their content strategies. In fact, recently the brand
Social Media
Influencer marketing on social media is just hidden marketing
What an effective Facebook Ads campaign should look like
Winning at the social media game
Social marketing at the movies
One in five young people lose sleep over social media
Social media use associated with depression among US young adults
Computers can take social media data and make marketing personas
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Business – The All I Need
- Theranos: the biotech company of the “ten billion dollar fraud” will disappearThe biotechnology company that promised to revolutionize blood tests with a promising and technological system, Theranos, comes to an end. Its founder, Elizabeth Holmes, took less than a year to go from being considered the new star of Silicon Valley to being described as a big fraud. This company has notified its shareholders that it […]
- Top tips to help you recruit the best employeesA company is nothing without the people behind the scenes who run it. The better your employees, and the better that they can work together, the more success your company will see. Hiring the right people, however, can feel like a daunting task. How can you truly know the person you are interviewing? They can […]
- Job titles in insuranceWithin the world of insurance, there are many different terms and titles for those that work in it. If you’ve ever wanted to know more about these job roles and what they do, then this is the blog for you. Actuary These are the people that spend a lot of their time thinking about the […]
- How to become a registered nurseThere is always going to be a calling for registered nurses, and if you think it is your job in life to answer that call, then becoming a registered nurse is an exciting and exhilarating journey for you to take. Before you do decide this is the career path for you, however, you have to […]
- How to maintain your business’ financesMoney, or a lack of it, will shape how a business operates. First, it is important to note that having no money means that the company cannot perform properly, or even pay its employees what they deserve. No matter how dedicated people are to an organization, money affects every single life choice that you make, […]