The vicious circle of Microsoft Office in companies

One of the most used tools for years in companies has been Microsoft Office. Employees have spent many hours working with Outlook, Word or Excel, programs that have also saved many hours of work for
eBusiness Planet

Marketing

News

Regardless of what business you are in, you’ll need to ensure that potential customers know that you exist, what your products or services are, and why they should do business with you – in other words, you need to engage in marketing campaigns. Because more and more people rely on the Internet for their shopping or for contacting a local business, you’ll also need to go digital and market your brand on the web. Digital
/ Nov 22

Startup

News

It is possibly one of the worst nightmares for an investor, even worse than having a failed startup in your portfolio. Neither is it a new species, nor a concept of recent creation: startups or zombie companies have years of history. The term was born from a group of banks that remained afloat thanks to public financing with the objective of not falling into insolvency. Over the years, the concept of zombie was transferred to
/ Nov 1

eCommerce

News

One of the most used tools for years in companies has been Microsoft Office. Employees have spent many hours working with Outlook, Word or Excel, programs that have also saved many hours of work for companies. But if a company wants to stop using them looking for other alternatives is immersed in the vicious circle of Microsoft Office. At the same time, other buiness programs are integrated with them, so if we want to export
/ Nov 27

More Business

News

Inappropriately disposed cell phones are perilous to the environment and us. Over the years, green enthusiasts and organisations have continually pressed for environmental conservation, with phone recycling being one of the major issues. Human beings  throw away millions of mobile phones every year, in pursuit of devices with better technology.   Cell phone coatings usually contain harmful elements with adverse, long-term effects. Toxic substances in mobile phones are: Lead found in circuit boards and batteries
/ Oct 2

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Business articles

Personal Finance Tips for Young Adults
eBusiness Planet

Most young people don’t think too closely about their personal finances. Their primary concern is earning enough money to pay for the things they want in life, such as a nice car, a holiday with their mates, or some designer shoes. For the average 20-something, the future is a…

Family friendly trading for beginners
eBusiness Planet

The idea of trading often pops up in our minds more often that we let whenever we are thinking of our future. However, with families, it becomes a bit hectic and somewhat an uphill task to even begin trading. More so because there is hardly enough money to…

CEO of Uber: one of the most hard jobs in the world
eBusiness Planet

A little more than two months ago, Uber CEO Travis Kalanick was forced to resign. What initially had the pretext of a temporary exit with the aim of calming the spirits inside the company, – the announcement coincided with the results of the investigation on sexual harassment that had…

Drone Technology Goes Places
eBusiness Planet

Global investment in drone hardware is expected to reach $14 billion by 2021 according to BI Intelligence Estimates. Currently, the combined investment from the government, enterprises, and consumers amounts to $10 billion.

The rise of drones

Many businesses have made drones a central part of their functions. As drones can really…

0 [post-views]view 4 mins
eBusiness Planet
eCommerce Oct 19, 2017

We all strive to be as successful as possible with our landings, but do you know what are the essential elements of a landing so that it has a higher number of conversions?

There are many types of landing, with infinite variants and infinite objectives. However, they have common elements. Below you can know what those elements and their characteristics.

A header that seduces

The header is the first sentence, the first thing the user will read when entering your landing page. Design your header as a vital part of the essentials of a landing. The header must clearly and bluntly explain the purpose of the landing, the target. It is also important that the message and header are coordinated.

Thus, the title must have a size and a typography according to the rest of the landing. It is placed at the top and should be the first thing that catches the attention of our landing.

You also have to keep a relationship with the keywords you are using, so it is important to contain the keyword you are working with and the user has found you….

eCommerce

Equifax was the first to recognize the situation. The company, dedicated to making client credit calculations, has suffered a security breach affecting 143 million customers. Through a statement to its investors, the financial company has explained that a group of cybercrime has infiltrated their systems and has collected information from the profiles of its database. Among the details they have stolen are sensitive identity-related data, such as the date of birth, address, driving license number
/ Sep 8

eCommerce

One of the most used tools for years in companies has been Microsoft Office. Employees have spent many hours working with Outlook, Word or Excel, programs that have also saved many hours of work for companies. But if a company wants to stop using them looking for other alternatives is immersed in the vicious circle of Microsoft Office. At the same time, other buiness programs are integrated with them, so if we want to export
/ Nov 27

Startups

A lot of time, effort and money go into starting a new business venture and establishing your brand in the market. And for most entrepreneurs, competing with the existing players in the game and taking their enterprise to the next level can be quite a challenge. However, contrary to popular perception, you do not need to have deep pockets to spread the word and enhance your brand’s outreach within your target market. All you need
/ Aug 21

Startups

It is possibly one of the worst nightmares for an investor, even worse than having a failed startup in your portfolio. Neither is it a new species, nor a concept of recent creation: startups or zombie companies have years of history. The term was born from a group of banks that remained afloat thanks to public financing with the objective of not falling into insolvency. Over the years, the concept of zombie was transferred to
/ Nov 1

RSS Business – Lukor.net

  • Prices from our past affect what we’ll pay for new stuff
    The value of products we’ve seen in the recent past influences how much people say they’ll pay for other items, a new study suggests. “How people value an item is not a simple function of that item alone…” The study shows that when we come across low-valued items, we’re willing to pay more for products […]
  • Organisations are failing to prepare effectively for cyberattacks, says PwC
    Leadership commitment, resilience and collaboration critical to success Forty percent of survey respondents cite the disruption of operations as the biggest consequence of a cyberattack, followed by the compromise of sensitive data (39%), harm to product quality (32%), and harm to human life (22%). Forty-four percent of the 9,500 executives in 122 countries surveyed say […]
  • Teamwork is more complex than ‘collective intelligence’
      New research casts doubt on the idea of “collective intelligence.” The concept of collective intelligence is simple—it asserts that if a team performs well on one task, it will repeat that success on other projects, regardless of the scope or focus of the work. While it sounds good in theory, it doesn’t work that […]
  • How to plan and develop more effective marketing video ideas
    If you intend to start using videos as part of your marketing strategy – great! The fact of the matter is that video is in a league of its own and is able to produce incredible results. However in order to get started you first need to be able to plan and develop effective marketing […]
  • To predict crowdfunding, scan consumers’ brains
    Brain activity can predict consumer choices more accurately than what consumers say they want in questionnaires, a new study of people’s decisions to back crowdfunding campaign suggests. Surveys and self-reports are a time-honored way of trying to predict consumer behavior, but they have limitations. People often give socially desirable answers or they simply don’t know […]
  • Even a marketing expert succumbs to store brand bias
    Store brands have been growing since the 1980s, expanding from a 10 to 15 percent market share to nearly 25 percent today. The phenomenon isn’t limited to supermarkets, but extends to home improvement, office supply, and big-box stores. However, “consumers still think of store brands as a lower quality than the national brands,” says Woochoel […]

Neuromarketing

5
Feb
Researchers from the Higher School of Economics have shown how the level of perinatal testosterone, the sex hormone, impacts a
4 mins 0

Advertising

Booklets are useful in different ways. They are cheap and are easy to produce. They have been used for a long time in advertising, and they are still used even now. If you want to make the most out of booklets, here are the types of booklets for you to choose from. 1.-Inspirational booklets These booklets are used mainly to make people feel better. Usually, religious organisations make use of this type of booklet. They
/ Aug 19

Social Media

Social marketing at the movies
One in five young people lose sleep over social media
Social media use associated with depression among US young adults
Computers can take social media data and make marketing personas
What Hollywood Can Teach Us About Storytelling, Social Media Marketing, and User Generated Content.
Google and Facebook race to provide global connectivity
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RSS Business – The All I Need

  • Protecting machinery investments
    In manufacturing, one of the biggest overhead expenses is equipment. Facilities, utilities, and raw materials are frequently rivaled by the capital outlay that makes the whole process go. When a large sum of money is tied up in major machinery, it’s clear how important it is to take care of it. There are a number of […]
  • 5 design ideas to create a motivating workspace for your business
    If children need a conducive place to absorb everything that they need to learn, employees need to have the same kind of environment to become efficient employees. Unfortunately, business owners may have overlooked how the office should be designed in such a way that employees feel more enthusiastic to do their jobs. After all, employees […]
  • Opening franchise vs. Startup from scratch
    There are few countries in the world where virtually anyone can be a business owner. For instance, the U.K. is a nation that attracts entrepreneurs because it’s one of the few places where owning a business is within reach for many people. Most of today’s new businesses are small startups. But another popular option is […]
  • How to find reputable used cars dealers in Melbourne
    Whether you’re a seasoned car buyer or you’re looking to buy your very first one, the quest for reputable used cars dealers in Melbourne can be difficult. From getting the best deal to finding a provider that you can fully trust, there’s much to think about before you start looking for a second hand car. […]
  • A beginner’s guide to understanding online and offline reputation management
    Popular personalities and companies alike should familiarize themselves with the benefits of online reputation monitoring and management. If your reputation or that of your business is important to you, avoid a disaster that you can’t rebound from by learning how to take action with reputation management. Confront Criticism In this modern digital age, your online […]