How easy is it to pay with your cellphone?

When choosing a point of sale solution, one of the key considerations is how easy it is for customers to pay. Today, there are more payment options than ever. Only accepting cash and credit cards
eBusiness Planet

Marketing

News

If you are already determined to carry out your first influencer marketing campaign, here are some key steps to follow: Identification of the objective public: The first step in any marketing campaign is to carry out a market study in order to locate and analyze your potential customers. They will have in common a series of characteristics, values or needs that our product can satisfy, such as: demographic profile (age, sex, etc.), cultural profile (economic
/ Jun 12

Startup

News

They had been making a lot of noise for a long time. Revolut, a British fintech startup, has once again taken a turn for two reasons: the first is that it has been able to close its tenth round of financing since it was created in 2014. The largest of the series, Revolut has raised 200 million euros from the hand of three investors. DST Global, Index Ventures and Ribbit Capital, which together with the
/ Apr 30

eCommerce

News

When choosing a point of sale solution, one of the key considerations is how easy it is for customers to pay. Today, there are more payment options than ever. Only accepting cash and credit cards can potentially limit sales. As more and more consumers are using phones and other mobile devices to pay, using a point of sale solution that can accommodate this can be a major leg up. The Value of Mobile Payments Businesses
/ Jun 20

More Business

News

Becoming the owner of a recreational vehicle can be very tempting, as you might finally be able to go visit the places you’ve always dreamed of seeing. Unfortunately, purchasing an RV is a serious investment and you need to make sure that you consider all of the expenses before you decide to take this step. In this article, we will debate whether renting or owning a motorhome could be a solution for you. What are
/ May 29

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Business articles

What to consider when buying A4 paper
eBusiness Planet

There are a number of factors to take into consideration when it comes to purchasing A4 paper. In order to make the right decision, it’s wise to be well informed in regards to the paper’s weight, finish, colour and intended use. This article will examine these factors and provide…

Bulk mobile recycling for businesses
eBusiness Planet

Inappropriately disposed cell phones are perilous to the environment and us. Over the years, green enthusiasts and organisations have continually pressed for environmental conservation, with phone recycling being one of the major issues. Human beings  throw away millions of mobile phones every year, in pursuit of devices with…

4 things you need to do when you sell your business in Glasgow
eBusiness Planet

Selling a business can be a highly positive move, providing you go into the situation with a clear head and a good business sense. You may be able to use the time of sale as the chance to get the rewards you have worked so hard to achieve. Or…

The electric car can sink the price of oil up to $15
eBusiness Planet

The report “Riding the Energy Transition: Oil Beyond 2040” has recently been published by the IMF, which analyzes the role of the electric car in the coming years and the impact it would have on the price of oil.

What is striking about this report is that it concludes that…

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eBusiness Planet
Social Media Apr 11, 2018

Facebook Ads is a great way of letting people know about your business and the services or products that you can offer to them. However, you need a plan of action in order to make it work because otherwise, you’re going to spend your last cent on campaigns that aren’t targeting the right audience and that as such, won’t bring you a lot in the way of return on investment.

Getting started

Before you set up your first Facebook campaign, you need to know several main things about yourself. The first, and by far the most important one, is your purpose. Just what are you trying to achieve with your advertising efforts? Do you want to get new subscribers, actual sales for your store, or generate leads?

There are several strategies that work great when it comes to Facebook Ads. you can use the platform to offer free content — much like many landing pages offer you a complimentary eBook if you subscribe to the site’s newsletter.

You can also use the app to retarget website visitors, and you can engage your current followers, too. Furthermore, you can let anyone know about any special offer or deal you might have going on…

eCommerce

Every business relies on information technology these days. Over 80% of business operations across various industries are stored digitally, either in the cloud or on-site using servers and storage systems. The digitalization of business operations means better information security is needed as a way to protect the business itself. There is a lot to learn from the healthcare industry when it comes to information security. From early on, our healthcare information system took security seriously.
/ Dec 20

eCommerce

When choosing a point of sale solution, one of the key considerations is how easy it is for customers to pay. Today, there are more payment options than ever. Only accepting cash and credit cards can potentially limit sales. As more and more consumers are using phones and other mobile devices to pay, using a point of sale solution that can accommodate this can be a major leg up. The Value of Mobile Payments Businesses
/ Jun 20

Startups

Since last year, Agile continues to stay as a “hot trend” and is not only implemented in all software development, but also in other departments of completely different companies that pace for the progress and the resources to be on top. Due to which Agile Training is making the buzz around. Agile methodology implies cumulative and iterated ideology of management. It purely focuses on helping the team in maintaining a focus on the quick delivery
/ Mar 26

Startups

They had been making a lot of noise for a long time. Revolut, a British fintech startup, has once again taken a turn for two reasons: the first is that it has been able to close its tenth round of financing since it was created in 2014. The largest of the series, Revolut has raised 200 million euros from the hand of three investors. DST Global, Index Ventures and Ribbit Capital, which together with the
/ Apr 30

RSS Business – Lukor.net

  • 5 reasons why consumers prefer to pay with credit cards
    Consumers are using less and less cash to pay when shopping. This is being replaced with credit card purchases, as well as a few other choices such as mobile payments. Today, not accepting card payments is a significant limit on sales. However, this may leave you wondering why so many consumers prefer to pay with […]
  • What to consider when selecting an insolvency practitioner
    Picking the right insolvency practitioners is an important decision for your business. There are many reasons why company owners seek help and advice from professionals such as insolvency practitioners, they can help you liquidate your company or restructure your organisation to improve its profitability. If you wish to hire the right kind of insolvency practitioner, […]
  • Trending now in entertainment & media: convergence, connections and trust
    Players in all sectors are adapting to disruptive changes in the competitive environment, consumers’ habits and public expectations According to PwC’s Global Entertainment & Media Outlook 2018-2022 (Outlook), the ongoing rapid evolution of the industry has entered a dynamic new phase. Amid growth that is broad-based and consistent – but unevenly distributed – three imperatives […]
  • This quality makes people better at working well with others
    People who are tolerant of ambiguity—a kind of uncertainty in which the odds of an outcome are unknown—are more likely to cooperate with and trust other people, according to new research. “…we try to predict other people without ever having full access to their ‘hidden’ states.” Tolerance of ambiguity is distinct from tolerance of risk. […]
  • Digital marketing strategies for small businesses
    Traditional marketing channels are usually too costly for small businesses running on a tight budget, but with the internet, you can still market your business without breaking the bank. In fact, as a small business, you should focus your marketing efforts online if you want to make any headway in the market. Most people nowadays […]
  • Minimizing costly ecommerce mistakes
    Pretty much everything in life worth doing comes with a degree of risk. Ecommerce stores have a unique position in the consumer world. Some aspects make starting an ecommerce business less risky, such as lower overhead. Others, like the potential for fraud and hacking make it more dicey. The good news is minimizing these costly […]

Neuromarketing

5
Feb
Researchers from the Higher School of Economics have shown how the level of perinatal testosterone, the sex hormone, impacts a
4 mins 0

Advertising

The moment you enter a keyword in the Amazon search box you will start to see results, similar to how Google searches work, but as you know, several of the first suggestions will be sponsored publications. Or in other words, advertising on Amazon that will be marked by a text like “advertisement”. Advertisers who work to achieve greater visibility on Amazon can pay for those positions. Offers are made for specific keywords that aim to
/ Mar 29

Social Media

What an effective Facebook Ads campaign should look like
Winning at the social media game
Social marketing at the movies
One in five young people lose sleep over social media
Social media use associated with depression among US young adults
Computers can take social media data and make marketing personas
What Hollywood Can Teach Us About Storytelling, Social Media Marketing, and User Generated Content.
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RSS Business – The All I Need

  • Selecting the right conveyor belt
    Choosing the right conveyor belt is one of the most important, yet frequently overlooked details in the selection of a conveyor. The belt will only operate to the right efficiency if is made of the right materials, and getting it wrong can cause downtime, poor productivity and compromise safety. Belts are available in many different […]
  • Tips for protecting your business premises
    If you run a commercial enterprise such as a shop or restaurant, you’ll want to keep your premises safe and secure all year round. One of the most effective ways of protecting your property is to install security shutter doors. They are highly durable, solid structures which are difficult to tamper with and even harder […]
  • Errors to avoid in marketing campaigns with influencers
    Sometimes, the lack of time and haste lead us to carry out marketing actions without any planning. In spite of carrying out a detailed market study and selecting suitable influencers, you should not expose yourself to the following risks: Generate a confusing image: the image we want to project may differ a lot from the […]
  • Offbeat options for investing in real estate
    When you think of real estate investing, rental properties come to mind. It’s true that apartments and duplexes have the potential to be lucrative, as long as you hire a professional advisor who can minimize your liability and maximize tax deductions, but it isn’t your only option for investing in real estate. A professional advisor […]
  • 3 safety tips for operating heavy machinery
    Whether you’re working on a job site or just puttering around your own property, many people have access to heavy machinery. While these machines can make getting work done a whole lot easier, if they’re not used correctly, they can also cause a whole lot of damage and destruction, both to your surroundings or to […]