Essential skills for the marketing managers of tomorrow

Marketing is the child of the Industrial Revolution and Consumerism. More importantly, it is the also the father of sales. No product or service ever gets purchased without marketing. This includes word of mouth advertising
eBusiness Planet

Marketing

News

Marketing is the child of the Industrial Revolution and Consumerism. More importantly, it is the also the father of sales. No product or service ever gets purchased without marketing. This includes word of mouth advertising to your friends and relatives, display advertising, and any form of promotions. The proliferation of internet users worldwide has changed the face of marketing. The ability to reach out to a much larger audience has given any business a chance
/ Nov 22

Startup

News

It is possibly one of the worst nightmares for an investor, even worse than having a failed startup in your portfolio. Neither is it a new species, nor a concept of recent creation: startups or zombie companies have years of history. The term was born from a group of banks that remained afloat thanks to public financing with the objective of not falling into insolvency. Over the years, the concept of zombie was transferred to
/ Nov 1

eCommerce

News

Thanks to technological development, e-commerce is in full swing, growing at an unstoppable pace worldwide. If you have an online business, you need to have your finger on the pulse, and be aware of emerging trends in e-commerce; everything points to some really interesting changes on the horizon. Being such a changing industry, planning is almost impossible, but if like e-commerce guru Varsha Rao, you want to get a few steps ahead, then here are
/ Oct 24

More Business

News

Inappropriately disposed cell phones are perilous to the environment and us. Over the years, green enthusiasts and organisations have continually pressed for environmental conservation, with phone recycling being one of the major issues. Human beings  throw away millions of mobile phones every year, in pursuit of devices with better technology.   Cell phone coatings usually contain harmful elements with adverse, long-term effects. Toxic substances in mobile phones are: Lead found in circuit boards and batteries
/ Oct 2

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Business articles

Personal Finance Tips for Young Adults
eBusiness Planet

Most young people don’t think too closely about their personal finances. Their primary concern is earning enough money to pay for the things they want in life, such as a nice car, a holiday with their mates, or some designer shoes. For the average 20-something, the future is a…

Family friendly trading for beginners
eBusiness Planet

The idea of trading often pops up in our minds more often that we let whenever we are thinking of our future. However, with families, it becomes a bit hectic and somewhat an uphill task to even begin trading. More so because there is hardly enough money to…

CEO of Uber: one of the most hard jobs in the world
eBusiness Planet

A little more than two months ago, Uber CEO Travis Kalanick was forced to resign. What initially had the pretext of a temporary exit with the aim of calming the spirits inside the company, – the announcement coincided with the results of the investigation on sexual harassment that had…

Drone Technology Goes Places
eBusiness Planet

Global investment in drone hardware is expected to reach $14 billion by 2021 according to BI Intelligence Estimates. Currently, the combined investment from the government, enterprises, and consumers amounts to $10 billion.

The rise of drones

Many businesses have made drones a central part of their functions. As drones can really…

0 [post-views]view 2 mins
eBusiness Planet
Tools Sep 30, 2017

The type or the best POS (point of service) system that is best for your business depends on what service or product your business provides, your customers and how they make purchases, as well as identifying the space you have to utilize or if you are needing a mobile device. Determining the answers to these questions will help you to determine the best POS system for your business, however, it is the Clover POS that leads the way in the point of service systems.

Stationary Location

One of the POS systems offered by Clover is a complete station called the Clover Station. The Clover Station enhances and simplifies the way you do business in a stationary location, such as a retail store or a permanent location. This system comes with the Clover Cash Register which means not only can you take contactless payments, credit cards, and chip cards, you can also accept cash. This creates the limitless ability to make sells while utilizing the newest technology without having to leave out any of your patrons and their purchasing ability.

Mobile Systems

If you are not in the retail business or…

eCommerce

Equifax was the first to recognize the situation. The company, dedicated to making client credit calculations, has suffered a security breach affecting 143 million customers. Through a statement to its investors, the financial company has explained that a group of cybercrime has infiltrated their systems and has collected information from the profiles of its database. Among the details they have stolen are sensitive identity-related data, such as the date of birth, address, driving license number
/ Sep 8

eCommerce

The type or the best POS (point of service) system that is best for your business depends on what service or product your business provides, your customers and how they make purchases, as well as identifying the space you have to utilize or if you are needing a mobile device. Determining the answers to these questions will help you to determine the best POS system for your business, however, it is the Clover POS that
/ Sep 30

Startups

A lot of time, effort and money go into starting a new business venture and establishing your brand in the market. And for most entrepreneurs, competing with the existing players in the game and taking their enterprise to the next level can be quite a challenge. However, contrary to popular perception, you do not need to have deep pockets to spread the word and enhance your brand’s outreach within your target market. All you need
/ Aug 21

Startups

It is possibly one of the worst nightmares for an investor, even worse than having a failed startup in your portfolio. Neither is it a new species, nor a concept of recent creation: startups or zombie companies have years of history. The term was born from a group of banks that remained afloat thanks to public financing with the objective of not falling into insolvency. Over the years, the concept of zombie was transferred to
/ Nov 1

RSS Business – Lukor.net

  • Organisations are failing to prepare effectively for cyberattacks, says PwC
    Leadership commitment, resilience and collaboration critical to success Forty percent of survey respondents cite the disruption of operations as the biggest consequence of a cyberattack, followed by the compromise of sensitive data (39%), harm to product quality (32%), and harm to human life (22%). Forty-four percent of the 9,500 executives in 122 countries surveyed say […]
  • Teamwork is more complex than ‘collective intelligence’
      New research casts doubt on the idea of “collective intelligence.” The concept of collective intelligence is simple—it asserts that if a team performs well on one task, it will repeat that success on other projects, regardless of the scope or focus of the work. While it sounds good in theory, it doesn’t work that […]
  • How to plan and develop more effective marketing video ideas
    If you intend to start using videos as part of your marketing strategy – great! The fact of the matter is that video is in a league of its own and is able to produce incredible results. However in order to get started you first need to be able to plan and develop effective marketing […]
  • To predict crowdfunding, scan consumers’ brains
    Brain activity can predict consumer choices more accurately than what consumers say they want in questionnaires, a new study of people’s decisions to back crowdfunding campaign suggests. Surveys and self-reports are a time-honored way of trying to predict consumer behavior, but they have limitations. People often give socially desirable answers or they simply don’t know […]
  • Even a marketing expert succumbs to store brand bias
    Store brands have been growing since the 1980s, expanding from a 10 to 15 percent market share to nearly 25 percent today. The phenomenon isn’t limited to supermarkets, but extends to home improvement, office supply, and big-box stores. However, “consumers still think of store brands as a lower quality than the national brands,” says Woochoel […]
  • Corporate R&D spending hits record highs for the Top 1000, despite concerns of economic protectionism
    Annual worldwide corporate R&D spending broke through $700bn in annual investment, according to an annual analysis of R&D spending across 1000 global public companies by PwC’s Strategy&. It shows corporate R&D spending increased a steady 3% in the past year, bouncing back from less than 1% increase previously. However, in a global survey with 562 […]

Neuromarketing

5
Feb
Researchers from the Higher School of Economics have shown how the level of perinatal testosterone, the sex hormone, impacts a
4 mins 0

Advertising

Booklets are useful in different ways. They are cheap and are easy to produce. They have been used for a long time in advertising, and they are still used even now. If you want to make the most out of booklets, here are the types of booklets for you to choose from. 1.-Inspirational booklets These booklets are used mainly to make people feel better. Usually, religious organisations make use of this type of booklet. They
/ Aug 19

Social Media

Social marketing at the movies
One in five young people lose sleep over social media
Social media use associated with depression among US young adults
Computers can take social media data and make marketing personas
What Hollywood Can Teach Us About Storytelling, Social Media Marketing, and User Generated Content.
Google and Facebook race to provide global connectivity
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RSS Business – The All I Need

  • Top four 5-minute stress reducers for business owners
    The busy executive today barely has time to eat a healthy meal let alone take time to reduce their stress. While eating healthy and getting plenty of rest are well known keys to reducing your stress level. There are three more easy to add into your schedule ideas that will reduce your stress without making […]
  • How to market a digital subscription service
    Starting a digital subscription service seems like a simple business model, but many businesses fail at it. For the service to work and bring in the expected results, you need to add new customers every month. Your marketing strategy must include acquiring new customers and keeping customers on your subscription list. The reality is that […]
  • Top 4 traits you want in commercial overhead doors
    Overhead doors are a common sight at many types of workplaces. From factories to the loading docks found at the rear of office buildings, these doors make it possible to manage a number of tasks with greater ease. If the doors at your place of business are beginning to show signs of wear, replacing them […]
  • Top 4 reasons you need more than one type of forklift
    Did you know there are several different types of forklifts? The differences are more complex than simply the type of fuel or energy used to drive the lift. Various designs work quite well for tasks in warehouses and on production floors. Here are some examples of why just one lift design is not enough for […]
  • 5 reasons why a departmental retreat will help your team
    Maintaining a team spirit on the job is not always easy. Even the most dedicated employees can begin to feel a little stale in their positions and wonder if their contributions really matter. One way that you can provide a boost to your team is to plan a weekend retreat. Here are some of the […]