Most young people don’t think too closely about their personal finances. Their primary concern is earning enough money to pay for the things they want in life, such as a nice car, a holiday with their mates, or some designer shoes. For the average 20-something, the future is a…
The idea of trading often pops up in our minds more often that we let whenever we are thinking of our future. However, with families, it becomes a bit hectic and somewhat an uphill task to even begin trading. More so because there is hardly enough money to…
A little more than two months ago, Uber CEO Travis Kalanick was forced to resign. What initially had the pretext of a temporary exit with the aim of calming the spirits inside the company, – the announcement coincided with the results of the investigation on sexual harassment that had…
Global investment in drone hardware is expected to reach $14 billion by 2021 according to BI Intelligence Estimates. Currently, the combined investment from the government, enterprises, and consumers amounts to $10 billion.
The rise of drones
Many businesses have made drones a central part of their functions. As drones can really…
Digital marketing investment in the world will reach $ 229.25 billion by 2017, according to an eMarketer study. Due to all the disciplines that digital marketing encompasses, it is sometimes difficult to decide what strategies to follow. And, most importantly, how the strategy will impact your company. That is why, for digital marketing to be effective you must clearly choose your goals.
Depending on the objectives you have defined you will choose one or another tool. Do you know the ones that work best if your goal is to increase ROI?
The Return of Investment (ROI) compares the benefit obtained from the investment made with the budget allocated to a marketing strategy. Achieving the highest profitability is the dream of every company.
The study from which the top graph is extracted performs an analysis separating two types of ROI that are defined according to two objectives:
- Acquiring new customers.
- Retention of existing customers.
They are two totally different processes and it is a good idea to measure them separately, since it is as important to capture new clients as to retain those that have already been captured and converted long ago….