View the article’s original source
Author: Gianluigi Cuccureddu

facebook-community

Since October 26th the marketers of the Savoury-cluster (Unox, Knorr, Bertolli, Conimex and Cup-a-Soup) are interacting on Facebook with hundred consumers for three months. Such a consumer-engagement project has not been deployed yet. Lays and …

The post Unilever Uses Facebook to Gain Consumer Insights appeared first on Open Business Council.