This article is divided in four posts:
- What is agile marketing?
- How to work with agile marketing?
- What’s the job of the agile marketing team?
- What are the benefits of scrum methodology
What’s the job of the agile marketing team?
The 3 main tasks of a team that is part of a war room are:
1.- Establish objectives, methods of work and methods of measurement of results
Once the team of the war room is assembled, objectives should be set for the entire process.
Afterwards, the team will have an initial meeting to clearly state that the rules of the game and the rules previously applied change. And a new, more agile culture will be articulated, which should include:
Continuous and deep collaboration.
Avoid justifying processes “because it has always been done”
Include different opinions, always based on data.
And, above all, keep the customer at the center of all decisions.
All members must identify anomalies, problems or opportunities, to make key decisions.
It is recommended that each member of the team give a quick report each day about what was achieved the previous day and what is planned today. Thus responsibility is imposed and nothing is overlooked.
2.- Design and execute the tests
For each identified opportunity, the team should develop ideas on how to improve the user experience. In addition to proposing different ways to test these ideas. For each hypothesis, your team will have to design a test method and define performance indicators.
Subsequently, the team will have to develop several tests in one or two weeks to validate whether the proposed…