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Author: neville@nevillehobson.com (Neville Hobson)

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Intro: Welcome to Linked Conversations host Chuck Hester, our final guest co-host as Neville’s month-long hiatus draws to a close.

Quick News: How Apple won a PR victory with help from Taylor Swift, one of Hollywood’s biggest publicity agencies gets caught with its hand in the Wikipedia cookie jar, why Netflix reigns supreme in the cord-cutting movement, a top creative executive from the world of advertising proclaims the power of print.

News That Fits: An in-depth conversation about LinkedIn, including the value of a robust company page, LinkedIn’s power as a content marketing tool, enhancing your presence with Slideshare content, and why your sales staff (and others) should be participating in LinkedIn groups; Dan York’s Tech Report, with details on the Internet of Things, a look at David Weinberger’s report on the Internet that once was (and could be again), and a Dow Jones CEO’s warning that news media should rethink getting too cosy using Facebook and Apple as news distribution channels; listener comments; LinkedIn’s acquisition of Lynda.com (and how it might integrate the training site); Igloo Software promo; the last week on the FIR Podcast Network; how big brands have reacted to the SCOTUS same-sex marriage ruling, and whether other brands should consider following suit.

Music from Jim Keller; and more.

Links to the content in this episode are on Delicious.

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(Cross-posted from the FIR Podcast Network. LinkedIn image at top via Social Media Today.)

First published as FIR #814: You’re Underusing LinkedIn on NevilleHobson.com

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