In 1980, a California man named John E. Fox opened a wine store near San Francisco called Premier Cru. More than a decade later, when the business was struggling financially, Fox devised a way to make a lot of money—all at his customers’ expense.
What transpired on and off during…
CATONSVILLE, MD, December 19, 2016 – With travelers spending more than $278 billion on accommodations in the U.S. last year, hotel chains that explore creative new ways to engage customers have the potential to significantly increase their profits. Standby upgrade programs are an innovative way for hotels to increase…
The number of companies using ‘creative accounting techniques’ can be expected to increase in Republican-governed states and decrease in Democrat-governed states when Donald Trump becomes US President tomorrow, according to new research from the University of Bath.
Widely seen in recent accounting scandals, companies under pressure from analysts and investors…
The global military and government is projected to grow to USD 13.9 billion by 2020, at a CAGR of 8,4% from 2016 to 2020, where medium-lift type helicopters are dominant in terms of systems delivered and in terms of value. After 2020, the value of helicopters in these sectors…
When a physical store decides to sell through the Internet has a challenge before it. Selling online is not easy, we are assured many rewards and is true, but every achievement requires effort. Let’s see what kind of mistakes to avoid when launching an e-commerce.
A confusing web
A sophisticated web page is useless if errors occur because it is not intuitive or we bet on one that worked a decade ago. The customer seeks the functionality, simplicity and the smallest number of steps to make his purchase.
Failure to facilitate payment
Many customers show their dissatisfaction with the few payment methods offered by some online stores. Obviously, the commissions of banks are disproportionate, but offering a payment method that satisfies all customers will generate confidence and more sales.
Too much data, too many questions
For our ecommerce it is important to know our customer to the fullest, but it is not necessary to overwhelm you with extensive forms that ask too much and translate into laziness and perhaps abandonment of the purchase. Let us ask what is strictly important for us.
Registration as an obligation, not an option
Forcing customers to register compulsorily is cumbersome…