Why Entrepreneurs Need a Mentor

Entrepreneurs can often find themselves lost in their journey as a business owner. As the challenges advance and become more technical, it can be easy to lose confidence and make costly mistakes. Future Generation Marketing, an
eBusiness Planet

Marketing

News

If you’re seeking investments through online marketing or crowd-funding websites, be sure to smile in your profile photo or your post. But maybe not too big. A new study that includes a University of Kansas researcher has found that the level of smile intensity in marketing photos influences how consumers perceive the marketer’s competence and warmth, which can lead to different results depending on the context. “We found that broad smiles lead people to be
/ Feb 6

Startup

News

Entrepreneurs can often find themselves lost in their journey as a business owner. As the challenges advance and become more technical, it can be easy to lose confidence and make costly mistakes. Future Generation Marketing, an outsourced sales and marketing firm based in Manchester, is confident that everyone can benefit from a mentor, so the firm offers an open-door policy to their managerial team, for clients and contractors alike. They are sure that by creating easy
/ Feb 18

eCommerce

News

Research on website visitor demographics show that many people are looking at websites on a small screen, often a smart phone. Depending on the industry, your company website might have 50%, or more, traffic from mobile devices. Many people asked at Green Jeans Creative “How well do mobile visitors convert?” The answer depends on how easy it is for the visitor to use the website on a small screen. Responsive websites provide a great customer
/ Feb 9

More Business

News

In 1980, a California man named John E. Fox opened a wine store near San Francisco called Premier Cru. More than a decade later, when the business was struggling financially, Fox devised a way to make a lot of money—all at his customers’ expense. What transpired on and off during the next two decades was a massive Ponzi scheme: Fox sold millions of dollars of “phantom” wine that only existed on paper and then used
/ Feb 10

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Business articles

Military and Government Helicopter Market USD 72.1 bn in Next 5 Years
eBusiness Planet

The global military and government is projected to grow to USD 13.9 billion by 2020, at a CAGR of 8,4% from 2016 to 2020, where medium-lift type helicopters are dominant in terms of systems delivered and in terms of value. After 2020, the value of helicopters in these sectors…

Economics of forest biomass raise hurdles for rural development
eBusiness Planet

CORVALLIS, Ore. — The use of residual forest biomass for rural development faces significant economic hurdles that make it unlikely to be a source of jobs in the near future, according to an analysis by economists at Oregon State University.

In a model of the forest industry, researchers in the…

Lotus stir-fry scores high in consumer panels
eBusiness Planet

AUBURN, AL – Lotus, an aquatic perennial vegetable native to many subtropical and temperate zones, is cultivated extensively throughout Asia. Lotus rhizomes, stems, flowers, seeds, and young leaves are in great demand, and are considered a dietary vegetable staple in many Asian cultures because of their high content of…

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eBusiness Planet

The number of companies using ‘creative accounting techniques’ can be expected to increase in Republican-governed states and decrease in Democrat-governed states when Donald Trump becomes US President tomorrow, according to new research from the University of Bath.

Widely seen in recent accounting scandals, companies under pressure from analysts and investors can resort to manipulating financial reports to hide financial performance, or at best present an overly positive impression of the company’s profitability, through practices known as ‘earnings management’.

The study, published in the Journal of Accounting and Public Policy, found that companies are more likely to use earnings management techniques when they are headquartered in states with a higher political alignment with the federal government.

For Obama’s Presidency, Democrat states, such as California, were more politically aligned with the federal administration than Republican Red states, such as Texas. The opposite is set to be true with Trump’s Presidency.

The results point to the Trump Presidency leading to an increase in earnings management for companies located in Republican-governed states; and a decrease in earnings management for companies based in Democrat-governed states.

Analysis of companies that actively pursue corporate political strategies by either lobbying or…

eCommerce

A new study by H.R. Rao, AT&T Distinguished Chair in Infrastructure Assurance and Security at The University of Texas at San Antonio (UTSA), examines overconfidence in detecting phishing e-mails. According to Rao, most people believe they’re smarter than the criminals behind these schemes, which is why so many fall easily into a trap. “A big advantage for phishers is self efficacy,” Rao, a UTSA College of Business faculty member, said. “Many times, people think they
/ Jan 13

eCommerce

Research on website visitor demographics show that many people are looking at websites on a small screen, often a smart phone. Depending on the industry, your company website might have 50%, or more, traffic from mobile devices. Many people asked at Green Jeans Creative “How well do mobile visitors convert?” The answer depends on how easy it is for the visitor to use the website on a small screen. Responsive websites provide a great customer
/ Feb 9

Startups

Entrepreneurs can often find themselves lost in their journey as a business owner. As the challenges advance and become more technical, it can be easy to lose confidence and make costly mistakes. Future Generation Marketing, an outsourced sales and marketing firm based in Manchester, is confident that everyone can benefit from a mentor, so the firm offers an open-door policy to their managerial team, for clients and contractors alike. They are sure that by creating easy
/ Feb 18

Startups

Crowdfunding platforms, such as Kickstarter, have opened a funding spigot to startups in regions that have suffered from a venture capital drought, a new UC Berkeley study shows. Historically, funding for innovation has come from venture capitalists, which tend to fund entrepreneurs that often mirror the investors in terms of their educational, social and professional characteristics. Venture capital funding also tends to be concentrated in a small number of regions, such as Silicon Valley. The
/ Feb 9

RSS Business – Lukor.net

  • 6 Red Hot Video Marketing Trends to Keep an Eye On in 2017
    The widespread adoption of the smartphone has given rise to video marketing. Unlike in the past, people are now able to watch video content anytime and from anywhere. According to a recent report by Invisia, internet users spend a third of their time online watching videos. The report further revealed that each user watches about […]
  • Ideas for a more productive working environment
    Whether you work from home on your own, or you share an office with several others, the environment that you are working in has a significant impact on your productivity levels. Distractions can eat heavily into the amount of work that you get done, so you should do everything within your power to make the […]
  • The world economy could double in size by 2042
    London, 7th February, 2017 – The long-term global economic power shift away from the established advanced economies is set to continue over the period to 2050, as emerging market countries continue to boost their share of world GDP in the long run despite recent mixed performance in some of these economies. This is one of […]
  • Are you thinking about making your business a franchise?
    If you look at any successful large business you’ll find that they’ve been franchised over the years, this infographic provided by Franchise Info The Source of UK Franchising Information shows why this is the case and how aspiring business owners can expand their market by franchising.
  • Salary trends for HR managers
    According to Cezanne, 2017 will be a hard year for human resources teams. Workers are more and more looking their own career inside the company or thinking about a change. The economic climate is becoming more complicated, but wages tend to grow, and you can not always please employees with free work perks.
  • Why are audits so important?
    This infographic has been provided by Bywater, a provider of training & consultancy in quality, environmental, health & safety and information security for ISO standards. Based in Surrey, offers a wide catalog of management systems and other business improvement training and consultancy services including procurement, root cause analysis training, contract management, strategy formulation, financial planning […]

Neuromarketing

5
Feb
Researchers from the Higher School of Economics have shown how the level of perinatal testosterone, the sex hormone, impacts a
4 mins 0

Advertising

If you’re seeking investments through online marketing or crowd-funding websites, be sure to smile in your profile photo or your post. But maybe not too big. A new study that includes a University of Kansas researcher has found that the level of smile intensity in marketing photos influences how consumers perceive the marketer’s competence and warmth, which can lead to different results depending on the context. “We found that broad smiles lead people to be
/ Feb 6

Social Media

Social marketing at the movies
One in five young people lose sleep over social media
Social media use associated with depression among US young adults
Computers can take social media data and make marketing personas
What Hollywood Can Teach Us About Storytelling, Social Media Marketing, and User Generated Content.
Google and Facebook race to provide global connectivity
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RSS Business – The All I Need

  • Four Things You Need Before Your Official Business Launch
    It can be both fun and a challenge to launch your own business. You wouldn’t want to launch a new business without making some preparations ahead of time. It’s likely that if you’re already thinking of launching then you’ve at least written out your business plan. Your business plan isn’t the only key ingredient to […]
  • 7 Digital Marketing Trends to Invest in 2017
    The key to success nowadays is a strong online presence. Regardless of the type of business you have or service you provide, digital marketing is simply necessary to make sure your products or services are visible to larger groups of people. Since the internet and digital media constantly evolve, marketing trends change to accommodate new […]
  • How to build a great marketing plan
    The key to the success of any business sits largely with the effectiveness of its marketing plan. If nobody knows about your product or how to find your product then the reality is that you’re not going to build up a customer base. Technology has progresses in such a way that there are now many, […]
  • Simple Tips For Building An Online Store That’s Both Attractive And Engaging
    The web has made it infinitely easier for the average individual to start a business. Apart from finding something of value to offer, the most daunting part of this process is building an attractive, functional and user-friendly platform for selling to your market. Following are several tips that will help you create an online store […]
  • Why Big Brands Are Getting into the Subscription Box Business
    Where it used to be that subscription boxes seemed reserved for unique and luxury stores, it seems that big brands are now getting into the business as well. In fact as you look through the number of subscription box services you’ll see the big brands are popping up in just about all of them. So […]