Agile Marketing (4 of 4)

This article is divided in four posts: What is agile marketing? How to work with agile marketing? What’s the job of the agile marketing team? What are the benefits of scrum methodology? Benefits of the
eBusiness Planet

Marketing

News

This article is divided in four posts: What is agile marketing? How to work with agile marketing? What’s the job of the agile marketing team? What are the benefits of scrum methodology? Benefits of the Scrum methodology Agile marketing could not be understood without the Scrum methodology, which is the process based on a succession of partial and regular deliveries of the final product based on the value they offer to customers. Some benefits of
/ Jul 24

Startup

News

The sharing business, known as sharing economy, has had a major explosion in recent years with bets like Uber, Airbnb, as well as the large number of proposals for the rental of bicycles. This has caused several startups to come up with the next big business based on this model. ‘Sharing E Umbrella’ is a China-based company that started with the umbrella rental business in 11 cities in the country, an interesting project that sought
/ Jul 11

eCommerce

News

The pick and pack system is a full-service operation offered by warehousing and distribution providers to companies. Pick and pack is where the distribution company handles all aspects of the fulfilment process after the company delivers the items in their stock to the warehouse. These items are stored for easy access and when they are ordered they are repackaged and delivered to customers. There is a wide choice of pick and pack distribution companies available.
/ Jul 20

More Business

News

Various factors boost Oxford business to the extent that Oxford is fast improving as a place to work, and the economy is fast-growing, too. Oxford University is one prime source of economic support. Studies show it puts almost £6 billion into the local and wider UK economy each year. Of this, £2.3 billion goes to Oxfordshire and the University supports 33,000 jobs. There are various ways individual businesses in Oxford can boost their own profits
/ Jul 4

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Business articles

4 Qualities to Look for in a Plant Machinery Rental Company
eBusiness Planet

You don’t have to buy plant machinery to use for construction. You can just rent the equipment you need and you are ready to start the process. You might need forklifts, backhoes, loaders, dozers and crushers. Just check which equipment you need and rent it for a specific period…

If you still use business cards, maybe you should rethink your business
eBusiness Planet

One of the most obvious signs that our business has become obsolete is the use of paper media and, more specifically, the use of business cards to distribute among our customers. At the time, it was one of the most used tools to make us known, provide our personal…

What’s the most valuable brand in your country?
eBusiness Planet

The most important companies are present all over the world. But, how much are they worth? What is the most valuable firm in each country? The answer is in this map. Google (United States) leads the list in early 2017, after reclaiming the throne ceded to Apple.

In the future, will we all be self-employed?
eBusiness Planet

In these times much is being discussed about the future of work. The third industrial revolution is just around the corner and could completely change the way we relate to work. But even if machines fail to destroy most of today’s jobs and the creativity or manipulative ability of…

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eBusiness Planet
Marketing Jul 5, 2017

This article is divided in four posts:

What’s the job of the agile marketing team?

The 3 main tasks of a team that is part of a war room are:

1.- Establish objectives, methods of work and methods of measurement of results

Once the team of the war room is assembled, objectives should be set for the entire process.

Afterwards, the team will have an initial meeting to clearly state that the rules of the game and the rules previously applied change. And a new, more agile culture will be articulated, which should include:

Continuous and deep collaboration.
Avoid justifying processes “because it has always been done”
Include different opinions, always based on data.
And, above all, keep the customer at the center of all decisions.

All members must identify anomalies, problems or opportunities, to make key decisions.

It is recommended that each member of the team give a quick report each day about what was achieved the previous day and what is planned today. Thus responsibility is imposed and nothing is overlooked.

2.- Design and execute the tests

For each identified opportunity,…

eCommerce

Security is, along with his sister, prudence, the key property of the bank. Without it, it has no reason to be; And the same statement applies to digital banking. Without digital security, known as cybersecurity, there is no reliable online banking and, therefore, its future is put in question. One fact reflects the importance of cybersecurity in the development of financial institutions: 90% of clients would switch to another financial company if their bank was
/ Feb 28

eCommerce

The pick and pack system is a full-service operation offered by warehousing and distribution providers to companies. Pick and pack is where the distribution company handles all aspects of the fulfilment process after the company delivers the items in their stock to the warehouse. These items are stored for easy access and when they are ordered they are repackaged and delivered to customers. There is a wide choice of pick and pack distribution companies available.
/ Jul 20

Startups

Many small businesses frequently update on their social networks. It is a way of maintaining contact with your customers, loyalty and commitment to many of them. But when the holidays come, what about social networks in the SME? If our company is going to close for a period of time, the ideal is first to notify through the own social networks of such closure. In many cases there may be clients who have come to
/ Jul 4

Startups

Some companies, when they see their market share threatened by new competitors, opt to buy them and pretend that nothing has happened. No matter what category they are, or what service area we are talking about, the biggest fish always eats the smallest, so Amazon bought the digital store Souq.com, and it’s not really that surprising. The Middle East giant thus joins the aggressive expansion strategy that the US store has been carrying out for
/ Mar 29

RSS Business – Lukor.net

  • Rude customers make workers impulse shop
    Workers in service industries who experience verbal abuse from customers during the day are more likely to shop unnecessarily at night, a new study suggests. “…stress from customers spills over to spoil people’s experiences outside of work…” The study of 94 call-center workers at a large bank in China found that customer mistreatment (e.g., customers […]
  • 4 things creatives need to know about launching an e-commerce page
    The internet offers creative types plenty of opportunities for selling their wares. Certain e-commerce marketplaces such as Etsy and Amazon Art are raising awareness of art outside the traditional markets and providing local artists with global exposure. Prefer to have more creative control over your brand? Then think about setting up your own online storefront. […]
  • Women outperform men in seed crowdfunding, according to analysis by PwC and The Crowdfunding Centre
    New report shows that while more men use seed crowdfunding than women, women are more successful in reaching their finance goals than men in all sectors and geographic regions across the globe This analysis of over 450,000 seed crowdfunding campaigns from nine of the largest global crowdfunding platforms shows that female-led campaigns were 32% more […]
  • Safe and Secure Ways to Expand Your Business throughout Europe
    Nowadays, it is imperative for a business to make efforts to expand into newer regions and into unchartered waters. Companies need to challenge their capabilities and strive to innovate to stay ahead of competition. If a business is successful in one state of the European Union, then its next step should be to expand and […]
  • 7 Tips for Turning Photography Into a Career
    Before seriously turning your hobby/passion of photography into your lifetime job, you need to think about how to handle not only the camera properly, but also your knowledge for the upcoming future. These photography tips will help you to understand the basic of what you need to consider while turning this job into a career. […]
  • Climate change will hit these U.S. economies hardest
    Unmitigated climate change will make the United States poorer and more unequal, predict researchers. The poorest third of counties could sustain economic damages costing as much as 20 percent of their income if warming proceeds unabated. States in the South and lower Midwest, which tend to be poor and hot already, will lose the most, […]

Neuromarketing

5
Feb
Researchers from the Higher School of Economics have shown how the level of perinatal testosterone, the sex hormone, impacts a
4 mins 0

Advertising

Company reviews are often thought of as something only big enterprises spend money on. If you run your own small businesses that you know like the back of your hand, what could an outsider tell you anyway, right? Or, more likely, wrong. Small business owners love to micromanage everything from finances to the social media strategy of the company. There’s nothing inherently wrong with handling all aspects of your own business. However, with the busy-ness
/ May 25

Social Media

Social marketing at the movies
One in five young people lose sleep over social media
Social media use associated with depression among US young adults
Computers can take social media data and make marketing personas
What Hollywood Can Teach Us About Storytelling, Social Media Marketing, and User Generated Content.
Google and Facebook race to provide global connectivity
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RSS Business – The All I Need

  • The 3 Reasons Why You Might Have Been Overlooked for Your Last Promotion
    Nobody wants to stagnate in their professional lives; however, what happens when we feel as if we’ve been overlooked time and time again for advancement? Unfortunately, getting passed up for a promotion is something that many of us in the working world have to deal with at one point or another. Oftentimes it feels as […]
  • Cut Business Expenses with These Simple Tasks
    In any company the focus is often on improving profits, but what about the other necessary task of cutting expenses? Often giving your bottom line a boost can be more about eliminating unnecessary costs than increasing revenue, but a lot of corporations get stuck in a rut of continuing to let unnecessary expenses slip by. […]
  • How to Radically Transform Your Business
    The modern marketplace is filled with complex campaigns, industry changes and steep competition, which is why it is more important than ever to simplify and update your operations. It is easy for sales to plunge or for long-term clients to end their contracts in time, which is why you must do your best to remain […]
  • The Importance of Office Layout for the Modern Business
    A first impression is generally a lasting one. The minute someone steps foot into an office space, whether they be a customer, a client or even an employee, you want them to feel comfortable and happy to be there. While placing a desk in one corner and a pot plant in the other might feel […]
  • “In three years renewable energy will be the cheapest energy in the world,” according to Morgan Stanley
    According to Morgan Stanley, according to the data and according to the logic. It’s simple: renewable energy is on its way to being the cheapest energy in the world, as the company explains in one of its market reports. And there seems to be no way to stop it. That has a clear consequence: technology […]