More than 140 million Equifax customers affected by data leakage

Equifax was the first to recognize the situation. The company, dedicated to making client credit calculations, has suffered a security breach affecting 143 million customers. Through a statement to its investors, the
eBusiness Planet

Marketing

News

Considering the way that technology has changed the very fabric of the corporate world, it can be safely said that marketing too has undergone a major evolution within a span of the last ten years. From clothes to groceries to electronics and even home improvement products, people nowadays prefer shopping on the Internet and find it more convenient than having to drive up to the mall. A majority of purchase decisions are
/ Aug 20

Startup

News

A lot of time, effort and money go into starting a new business venture and establishing your brand in the market. And for most entrepreneurs, competing with the existing players in the game and taking their enterprise to the next level can be quite a challenge. However, contrary to popular perception, you do not need to have deep pockets to spread the word and enhance your brand’s outreach within your target market.
/ Aug 21

eCommerce

News

Equifax was the first to recognize the situation. The company, dedicated to making client credit calculations, has suffered a security breach affecting 143 million customers. Through a statement to its investors, the financial company has explained that a group of cybercrime has infiltrated their systems and has collected information from the profiles of its database. Among the details they have stolen are sensitive identity-related data, such as the date of birth, address,
/ Sep 8

More Business

News

The report “Riding the Energy Transition: Oil Beyond 2040” has recently been published by the IMF, which analyzes the role of the electric car in the coming years and the impact it would have on the price of oil. What is striking about this report is that it concludes that in the fast-paced scenario, oil prices could converge at the level of coal prices, about $15 per barrel in the early 2040s.
/ Sep 7

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Business articles

CEO of Uber: one of the most hard jobs in the world
eBusiness Planet

A little more than two months ago, Uber CEO Travis Kalanick was forced to resign. What initially had the pretext of a temporary exit with the aim of calming the spirits inside the company, – the announcement coincided with the results of the investigation on sexual harassment that had…

Drone Technology Goes Places
eBusiness Planet

Global investment in drone hardware is expected to reach $14 billion by 2021 according to BI Intelligence Estimates. Currently, the combined investment from the government, enterprises, and consumers amounts to $10 billion.

The rise of drones

Many businesses have made drones a central part of their functions. As drones can really…

5 of the most important SEO areas to focus on
eBusiness Planet

Sounds different? Yes, SEO has changed. Traditional/basic SEO was all about incorporating white and black hat SEO techniques to optimise webpage ranking on the search engine result pages (SERPs). Today, search engine algorithms are more intelligent, and the competition between websites is becoming tougher.

Previously, SEO revolved around certain…

How Mobiles are Good for Business Deals
eBusiness Planet

Success in any business depends on the deal and the strategies for selling it. Having an understanding of how mobiles are good for business is one way to stay ahead of the competition. Striking a jackpot could be instantaneous or take time if you use the right tools. Communication…

0 [post-views]view 5 mins
eBusiness Planet
Basics Aug 21, 2017
By: Jonathan Furman

A lot of time, effort and money go into starting a new business venture and establishing your brand in the market. And for most entrepreneurs, competing with the existing players in the game and taking their enterprise to the next level can be quite a challenge. However, contrary to popular perception, you do not need to have deep pockets to spread the word and enhance your brand’s outreach within your target market. All you need is a creative bend of mind and a hunger to market aggressively to grow your company above its existing status. Here is a list of a few definitive strategies that will help you market your brand and enhance your revenues without spending a dime.

Add a personal touch to your brand

While products are manufactured on the assembly line, brands are created within the hearts and minds of the people. You need to determine your brand’s essence and market it at a more humane level. Your brick-and-mortar company is not what your customers will form relationships with. Instead, lasting alliances are formed with people associated with the brand. Discover a personality for your brand that resonates best with your target audience and you would be able…

eCommerce

Equifax was the first to recognize the situation. The company, dedicated to making client credit calculations, has suffered a security breach affecting 143 million customers. Through a statement to its investors, the financial company has explained that a group of cybercrime has infiltrated their systems and has collected information from the profiles of its database. Among the details they have stolen are sensitive identity-related data, such as the date of birth, address,
/ Sep 8

eCommerce

If you want to start a website but do not have too much knowledge of development and design, there are many templates on the Internet that we can use for free. Despite this, many do not have the necessary quality and we can not use them for commercial purposes. Today we are talking about Mashup Template, a free collection of elegant web templates suitable for commercial use. As you can see in
/ Aug 30

Startups

A lot of time, effort and money go into starting a new business venture and establishing your brand in the market. And for most entrepreneurs, competing with the existing players in the game and taking their enterprise to the next level can be quite a challenge. However, contrary to popular perception, you do not need to have deep pockets to spread the word and enhance your brand’s outreach within your target market.
/ Aug 21

Startups

Slack is one of those pretty girls in the technology sector of Silicon Valley, although its headquarters is located in Vancouver; Is a company that, despite being directed to a fully professional market (B2B), has managed to transcend this frontier in terms of entrepreneurship. The communication and work tool has caught the attention of even the giant Amazon as one of its possible short-term investments. Now, according to Techcrunch, the entity would
/ Jul 31

RSS Business – Lukor.net

  • Compare car dealer chat software solutions
    Is your car dealer chat software helping you generate leads, reach out to online customers, and improve your sales overall? Are you still not sure whether or not car dealer chat software is a solution that can help your car dealership grow? Car buyers are going online in greater numbers, using mobile to do research […]
  • Next generation of family business leaders embracing digital change, but facing hurdles
    75% of next gens believe it’s very important or essential to have a strategy fit for a digital age—but only 7% believe their firm is currently doing this well. 36% of next gens are often frustrated because the current generation does not fully understand the potential for digital and the risks it could pose. Similarly, […]
  • Projector hire – How to choose the best projector for your needs
    In the digital age, it’s important to keep up with the technological trends of the event industry. One of these trends is using projector hire. Whether your event is a dinner night, a promotion event or a business meet, a projector screen is a key way to strengthen your brand, encourage a mood and deliver […]
  • This mistake makes us buy junky stuff online
    When online shopping, most people pick inferior products that have many reviews from consumers over higher quality products that have fewer reviews. A recent study by Derek Powell, a postdoctoral research fellow at Stanford University, finds that most people fail to do a simple statistical task when viewing online ratings and reviews, leading them to […]
  • How to Supercharge Your Digital Marketing Plan
    If you want to succeed in the modern marketing world, you need to have a strong digital marketing plan in place. This includes a good familiarity with the way search engine optimization (SEO) works, your ecommerce platform, and the content available to users who visit your site. If you are unsure of how to tackle […]
  • 4 Ways You Can Streamline Your SEO Business Strategy
    If you don’t feel that you are getting the proper return on investment for your e-commerce SEO strategy, you may need to go back to the drawing board and think about ways you can revamp your approach. A few minor changes here and there can have a major impact on your business. Here are four […]

Neuromarketing

5
Feb
Researchers from the Higher School of Economics have shown how the level of perinatal testosterone, the sex
4 mins 0

Advertising

Booklets are useful in different ways. They are cheap and are easy to produce. They have been used for a long time in advertising, and they are still used even now. If you want to make the most out of booklets, here are the types of booklets for you to choose from. 1.-Inspirational booklets These booklets are used mainly to make people feel better. Usually, religious organisations make use of this type
/ Aug 19

Social Media

Social marketing at the movies
One in five young people lose sleep over social media
Social media use associated with depression among US young adults
Computers can take social media data and make marketing personas
What Hollywood Can Teach Us About Storytelling, Social Media Marketing, and User Generated Content.
Google and Facebook race to provide global connectivity
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RSS Business – The All I Need

  • Public relations degree
    How to tell if an online public relations degree is right for you The wealth of online courses you can now take to earn accredited bachelor’s and master’s degree is making going back to school a lot easier and much more tempting. Think about it; you can pursue the degree you have always wanted while […]
  • Trucking industry
    Getting Into Trucking? Information You Need To Know First Getting into the trucking industry can be a great opportunity for many different types of people. Training is usually pretty straightforward, you don’t have to have a whole lot of investment regarding formal education, and because it’s often a contracting job, there’s a bit more flexibility […]
  • Metrology software upgrade
    3 steps to upgrading your metrology software A coordinate measuring machine is one of the longest-lasting pieces of equipment in your shop. That’s great in terms of your ROI, but while mechanically sound for decades, the machine does need to have parts of it upgraded regularly, including its computer, controller, and software. Software is constantly […]
  • Business setbacks
    5 common business setbacks and how to prepare for them One of the biggest mistakes any company can make is to let a setback define them. Instead of crippling because of the first setback, face it head-on and overcome the challenge. Business, like life, won’t always go smoothly. It’s not the challenges we face that […]
  • Dominica’s economy
    Dominica’s economy proves diversification is the way forward Dominica’s economy is more diverse than ever. At a recent speech in Grand Fond, Roselyn Paul, the country’s minister for commerce, enterprise and small business development, sung the praises of the area’s many varied businesses based in the area. She mentioned the tour guide services, the local […]