Marketing

News

If you’re seeking investments through online marketing or crowd-funding websites, be sure to smile in your profile photo or your post. But maybe not too big. A new study that includes a University of Kansas researcher has found that the level of smile intensity in marketing photos influences how consumers perceive the marketer’s competence and warmth, which can lead to different results depending on the context. “We found that broad smiles lead people to be
/ Feb 6

Startup

News

Start from scratch a business adventure. How complicated! The adrenaline soars, and uncertainty, questions, fears, discouragement and those who believe that you will be the new successor to Facebook and hope to give them a job. Too many emotions to manage and it is complicated to maintain a realistic positive attitude day by day, especially if we have already experienced the taste of failure. Proactive attitude Faced with a serious problem, it is easy to
/ Apr 11

eCommerce

News

Modern businesses today operate in a very different way compared to the way businesses were run just 50 years ago. Throughout the centuries business was conducted on paper and by face-to-face meetings. Now, businesses are widely connected – communicating and transacting business electronically. Though personal meetings will never go away completely, the Internet has reduced travel expenditure significantly and made it easier to stay in touch with colleagues and customers around the globe. The Internet’s
/ Apr 12

More Business

News

One of the most obvious signs that our business has become obsolete is the use of paper media and, more specifically, the use of business cards to distribute among our customers. At the time, it was one of the most used tools to make us known, provide our personal data and generate an interesting network of contacts to help us grow. However, the new technologies are sweeping everything in its path, and the use of
/ Apr 24

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Business articles

How the Ponzi’s scheme works in wine business
eBusiness Planet

In 1980, a California man named John E. Fox opened a wine store near San Francisco called Premier Cru. More than a decade later, when the business was struggling financially, Fox devised a way to make a lot of money—all at his customers’ expense.

What transpired on and off during…

Room upgrade programs can increase hotel profits up to 35 percent
eBusiness Planet

CATONSVILLE, MD, December 19, 2016 – With travelers spending more than $278 billion on accommodations in the U.S. last year, hotel chains that explore creative new ways to engage customers have the potential to significantly increase their profits. Standby upgrade programs are an innovative way for hotels to increase…

Trump presidency to affect the quality of financial reporting information
eBusiness Planet

The number of companies using ‘creative accounting techniques’ can be expected to increase in Republican-governed states and decrease in Democrat-governed states when Donald Trump becomes US President tomorrow, according to new research from the University of Bath.

Widely seen in recent accounting scandals, companies under pressure from analysts and investors…

Military and Government Helicopter Market USD 72.1 bn in Next 5 Years
eBusiness Planet

The global military and government is projected to grow to USD 13.9 billion by 2020, at a CAGR of 8,4% from 2016 to 2020, where medium-lift type helicopters are dominant in terms of systems delivered and in terms of value. After 2020, the value of helicopters in these sectors…

0 [post-views]view 2 mins
eBusiness Planet
eCommerce Mar 30, 2017

It seems, with some years of delay, little by little but without pause, some of the prophecies that were made with the emergence of Internet in the dotcom bubble are fulfilled.

If what happens in the US usually marks the way of what happens to other businesses in other parts of the world a few years later (remember what happened to the print media), if your business has something to do with retail , What is happening today in the US should be a notice to mariners.

For that we can look at what is happening in New York right now, just besides at a time of good economic cycle. We are talking about the “premium” city par excellence worldwide, a city where you can find everything because everything is sold and it has always been an oasis for retail, and where there is no great retail company that values ​​itself that does not have in the city a flag store.

In the following chart you have the percentage of real estate spaces dedicated to retail stores that are empty on 5th Avenue. We talk about the 5th Avenue of NY, the most premium street in the most premium city in the…

eCommerce

Security is, along with his sister, prudence, the key property of the bank. Without it, it has no reason to be; And the same statement applies to digital banking. Without digital security, known as cybersecurity, there is no reliable online banking and, therefore, its future is put in question. One fact reflects the importance of cybersecurity in the development of financial institutions: 90% of clients would switch to another financial company if their bank was
/ Feb 28

eCommerce

Research on website visitor demographics show that many people are looking at websites on a small screen, often a smart phone. Depending on the industry, your company website might have 50%, or more, traffic from mobile devices. Many people asked at Green Jeans Creative “How well do mobile visitors convert?” The answer depends on how easy it is for the visitor to use the website on a small screen. Responsive websites provide a great customer
/ Feb 9

Startups

Start from scratch a business adventure. How complicated! The adrenaline soars, and uncertainty, questions, fears, discouragement and those who believe that you will be the new successor to Facebook and hope to give them a job. Too many emotions to manage and it is complicated to maintain a realistic positive attitude day by day, especially if we have already experienced the taste of failure. Proactive attitude Faced with a serious problem, it is easy to
/ Apr 11

Startups

Some companies, when they see their market share threatened by new competitors, opt to buy them and pretend that nothing has happened. No matter what category they are, or what service area we are talking about, the biggest fish always eats the smallest, so Amazon bought the digital store Souq.com, and it’s not really that surprising. The Middle East giant thus joins the aggressive expansion strategy that the US store has been carrying out for
/ Mar 29

RSS Business – Lukor.net

  • Competition limits self-interests that pose potential problems for corporations
    The combination of lucrative incentives and pressure to meet sales goals led to a perfect storm that resulted in Wells Fargo employees creating millions of fraudulent bank accounts, said David King, an associate professor of management in Iowa State University’s College of Business. It’s an example of how self-interests can trump the best interests of […]
  • Economic activity in advanced economies is encouraging, but productivity is lagging
    The recent increase in economic activity in the G7 advanced economies is attracting the attention of policymakers – particularly those gathering in Washington DC for this month’s World Bank-IMF Spring meeting. But is the optimism justified? And more importantly, can the growth be sustained? In their latest Global Economy Watch, PwC’s economists turn their attention […]
  • Managers may compromise safety due to earnings expectations
    Managers of U.S. companies facing market pressures to meet earnings expectations may risk damaging the health and safety of workers to please investors, according to recent research from the Naveen Jindal School of Management at UT Dallas. Companies may create incentives for employees to increase productivity or reduce discretionary expenditures, but often these actions come […]
  • These hints get people to save some tax refund
    New research identifies ways to prompt low- and moderate-income households to save more of their tax refund. Motivational prompts to save tax refunds and suggested savings amounts for the tax refund can increase saving among low- and moderate-income households, finds a new experimental study from the Brown School at Washington University in St. Louis. The […]
  • Why people now opt to rent fancy outfits
    Rather than spending lots of money on a dress for one night, consumers are more open to renting outfits online, say researchers. Judging from online reviews, consumers are embracing the rental experience for prom, charity balls, and other formal occasions, says Ellen McKinney, an assistant professor of apparel, merchandising, and design at Iowa State University. […]
  • Cost of renewables fell in 2016, lowering global investment in clean energy
    6 April 2017 – The world added record levels of renewable energy capacity in 2016, even as investment in clean energy fell, the United Nations Environment Programme (UNEP) today reported. “Ever-cheaper clean tech provides a real opportunity for investors to get more for less,” said UNEP executive Director Erik Solheim. “ is exactly the kind […]

Neuromarketing

5
Feb
Researchers from the Higher School of Economics have shown how the level of perinatal testosterone, the sex hormone, impacts a
4 mins 0

Advertising

If you’re seeking investments through online marketing or crowd-funding websites, be sure to smile in your profile photo or your post. But maybe not too big. A new study that includes a University of Kansas researcher has found that the level of smile intensity in marketing photos influences how consumers perceive the marketer’s competence and warmth, which can lead to different results depending on the context. “We found that broad smiles lead people to be
/ Feb 6

Social Media

Social marketing at the movies
One in five young people lose sleep over social media
Social media use associated with depression among US young adults
Computers can take social media data and make marketing personas
What Hollywood Can Teach Us About Storytelling, Social Media Marketing, and User Generated Content.
Google and Facebook race to provide global connectivity
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RSS Business – The All I Need

  • Ways to Make Your Business Event a Success
    Hosting networking events, conferences, and workshops can help your business to engage your target audience and market your products effectively. But when you have so much competition to deal with, you must ensure that you make your company and event distinct. The following tips will help you to make your next business event a memorable […]
  • 5 Places to Look for Clothing Manufacturers
    Finding the right clothing manufacturer for your fashion line is essential. The right clothing factory can help you produce the best possible designs, at the best possible cost, so you have a profitable fashion business on your hands. It can be a little daunting trying to find a clothing manufacturer that suits your needs. Here […]
  • Brand Yourself: How a Powerful Reputation Can Help You Get More Writing Gigs
    In today’s vast market of entrepreneurs and freelancers, branding yourself is crucial if you want to develop and display a professional, coherent identity that is unique enough to set you apart from your competitors. If you always treat branding like an option rather than a necessity, it’s time to change your strategy. Branding is a […]
  • From co-working to co-living: How Londoners are fostering better communities
    The global coworking revolution has well and truly taken hold, with similar initiatives capitalising on a new sharing economy that is bringing co-commuting and co-living in its wake. As these trends come to London, their effects are proving beneficial not just for our economies, but for our communities too. Coworking space is transforming corporate culture […]
  • Happy 200th Birthday! 15 Facts About the New York Stock Exchange
    In terms of investing, time is a very real commodity. However, things seem to move at an increasingly frenetic pace in this day and age. Perhaps this is nowhere more apparent than on the floor of the New York Stock Exchange (NYSE). It is therefore ironic that this massive market stemmed from humble and interesting […]