A little more than two months ago, Uber CEO Travis Kalanick was forced to resign. What initially had the pretext of a temporary exit with the aim of calming the spirits inside the company, – the announcement coincided with the results of the investigation on sexual harassment that had…
Global investment in drone hardware is expected to reach $14 billion by 2021 according to BI Intelligence Estimates. Currently, the combined investment from the government, enterprises, and consumers amounts to $10 billion.
The rise of drones
Many businesses have made drones a central part of their functions. As drones can really…
Sounds different? Yes, SEO has changed. Traditional/basic SEO was all about incorporating white and black hat SEO techniques to optimise webpage ranking on the search engine result pages (SERPs). Today, search engine algorithms are more intelligent, and the competition between websites is becoming tougher.
Previously, SEO revolved around certain…
Success in any business depends on the deal and the strategies for selling it. Having an understanding of how mobiles are good for business is one way to stay ahead of the competition. Striking a jackpot could be instantaneous or take time if you use the right tools. Communication…
By: Jonathan Furman
A lot of time, effort and money go into starting a new business venture and establishing your brand in the market. And for most entrepreneurs, competing with the existing players in the game and taking their enterprise to the next level can be quite a challenge. However, contrary to popular perception, you do not need to have deep pockets to spread the word and enhance your brand’s outreach within your target market. All you need is a creative bend of mind and a hunger to market aggressively to grow your company above its existing status. Here is a list of a few definitive strategies that will help you market your brand and enhance your revenues without spending a dime.
Add a personal touch to your brand
While products are manufactured on the assembly line, brands are created within the hearts and minds of the people. You need to determine your brand’s essence and market it at a more humane level. Your brick-and-mortar company is not what your customers will form relationships with. Instead, lasting alliances are formed with people associated with the brand. Discover a personality for your brand that resonates best with your target audience and you would be able…