Marketing

News

If you’re seeking investments through online marketing or crowd-funding websites, be sure to smile in your profile photo or your post. But maybe not too big. A new study that includes a University of Kansas researcher has found that the level of smile intensity in marketing photos influences how consumers perceive the marketer’s competence and warmth, which can lead to different results depending on the context. “We found that broad smiles lead people to be
/ Feb 6

Startup

News

The definition of success is different for everybody. Some people measure it in terms of profit, while others are focused on solving a problem or improving lives. From a practical perspective, however, most businesses need the same basic assets in order to reach their full potential. Fortunately, these assets are not hard to acquire if the right support systems are in place. For example, location is an essential part of reputation, marketing, recruitment, and more.
/ Mar 17

eCommerce

News

Amazon has returned to bet on Spain, specifically for Barcelona, ​​to open its ‘Support Support Hub’ of Southern Europe, a multilingual center that will support the small French, Italian and Spanish companies that sell their products through the marketplace of the Company, as reported by the e-commerce giant in a statement. Specifically, this is a team dedicated to offering first-rate support and support to the thousands of South European SMEs that use Amazon Marketplace and
/ Mar 6

More Business

News

The most important companies are present all over the world. But, how much are they worth? What is the most valuable firm in each country? The answer is in this map. Google (United States) leads the list in early 2017, after reclaiming the throne ceded to Apple.
/ Mar 24

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Business articles

Room upgrade programs can increase hotel profits up to 35 percent
eBusiness Planet

CATONSVILLE, MD, December 19, 2016 – With travelers spending more than $278 billion on accommodations in the U.S. last year, hotel chains that explore creative new ways to engage customers have the potential to significantly increase their profits. Standby upgrade programs are an innovative way for hotels to increase…

Trump presidency to affect the quality of financial reporting information
eBusiness Planet

The number of companies using ‘creative accounting techniques’ can be expected to increase in Republican-governed states and decrease in Democrat-governed states when Donald Trump becomes US President tomorrow, according to new research from the University of Bath.

Widely seen in recent accounting scandals, companies under pressure from analysts and investors…

Military and Government Helicopter Market USD 72.1 bn in Next 5 Years
eBusiness Planet

The global military and government is projected to grow to USD 13.9 billion by 2020, at a CAGR of 8,4% from 2016 to 2020, where medium-lift type helicopters are dominant in terms of systems delivered and in terms of value. After 2020, the value of helicopters in these sectors…

Economics of forest biomass raise hurdles for rural development
eBusiness Planet

CORVALLIS, Ore. — The use of residual forest biomass for rural development faces significant economic hurdles that make it unlikely to be a source of jobs in the near future, according to an analysis by economists at Oregon State University.

In a model of the forest industry, researchers in the…

0 [post-views]view 5 mins
eBusiness Planet
More business Feb 27, 2017
It could be the case of companies without workers, only a director or group of directors that hire certain services of different self-employed to offer a service.

In these times much is being discussed about the future of work. The third industrial revolution is just around the corner and could completely change the way we relate to work. But even if machines fail to destroy most of today’s jobs and the creativity or manipulative ability of humans is still needed, we will see profound changes in how we work.

It is natural. Work has been changing a lot throughout history. Increases in productivity have led humanity to dedicate itself to tasks that are more creative than mechanical, in fact, because of this, now few people work in agriculture and there are jobs as stylists, which some decades ago would seem impossible. And the trend continues unstoppable.

Minimum organizational cost

The first thing that we should consider is why companies organize themselves as they do. And the answer is natural: they do so because the company seeks the minimum cost to manufacture the product or service. If there were a cheaper way of doing things, a competitor would come and scrape them off the map. It’s only a matter of time before something like that happens.

The most common organization…

eCommerce

Security is, along with his sister, prudence, the key property of the bank. Without it, it has no reason to be; And the same statement applies to digital banking. Without digital security, known as cybersecurity, there is no reliable online banking and, therefore, its future is put in question. One fact reflects the importance of cybersecurity in the development of financial institutions: 90% of clients would switch to another financial company if their bank was
/ Feb 28

eCommerce

Research on website visitor demographics show that many people are looking at websites on a small screen, often a smart phone. Depending on the industry, your company website might have 50%, or more, traffic from mobile devices. Many people asked at Green Jeans Creative “How well do mobile visitors convert?” The answer depends on how easy it is for the visitor to use the website on a small screen. Responsive websites provide a great customer
/ Feb 9

Startups

The definition of success is different for everybody. Some people measure it in terms of profit, while others are focused on solving a problem or improving lives. From a practical perspective, however, most businesses need the same basic assets in order to reach their full potential. Fortunately, these assets are not hard to acquire if the right support systems are in place. For example, location is an essential part of reputation, marketing, recruitment, and more.
/ Mar 17

Startups

The story is simple: a valuable engineer leaves Alphabet, creates a company based on the experience and knowledge he gained from his former employer, and then sells it to Alphabet rival Uber. That is, in essence, how the Silicon Valley worked – and flourished – for decades. The technology giant accuses the transportation start-up of having violated the permissive rules of loyalty of the technology center So far, the region between San Francisco and San
/ Mar 9

RSS Business – Lukor.net

  • Feeling out of control: Do consumers make practical purchases or luxury buys?
    The common assumption about retail therapy is that it’s all about indulging in things like pricey designer duds or the latest gadgets. But according to a new study in the Journal of Consumer Research, consumers are actually more likely to make practical purchases than splurge on luxury items when they feel less in control. “Consumers […]
  • Big and small networks can keep a CEO from fleeing
    “Social capital” may be a big factor in whether or not a CEO leaves a failing company. Researchers found that CEOs who have strong social capital—or personal relationships with business colleagues and key external stakeholders—are less likely to jump ship if their companies begin to fail. Yet, at the same time, executives with very low […]
  • Private companies confident about own prospects but underprepared for cyberattacks
    Only 68% of private company CEOs are concerned about the speed of technological change 41% of private company CEOs are not concerned about cyber threats 60% of private company CEOs are rethinking their HR function Problem-solving (79%) and leadership (72%) are the skills private company CEOs place high value on when recruiting One in four […]
  • Facebook followers aren’t automatic customers
    Gathering Facebook followers isn’t enough to boost sales, an experiment suggests. If companies want to convert social media fans into more active customers, they have to engage them with advertising, says lead author Daniel Mochon, assistant professor of marketing at A. B. Freeman School of Business at Tulane University. “When we think of Facebook, we think […]
  • Focus on diversity and career progression key to winning the fight for female talent
    Opportunities for career progression among top three most attractive employer traits for both women and men 76% of employers have incorporated diversity and inclusion into their employer brands 28% of employers have adopted a formal returnship programme to attract and provide opportunities for career returners 67% of women say positive role models are important when […]
  • Protecting your business from cybercrime
    Cybercrime is prevalent in both the business-to-consumer and the business-to-business space. It is not only customers who are at risk of cybercrime but also suppliers. Businesses can suffer reputational risk if their customers are affected by cybercrime. Criminals target businesses by looking for vulnerabilities in software and in operating procedures. Though it is usually straightforward […]

Neuromarketing

5
Feb
Researchers from the Higher School of Economics have shown how the level of perinatal testosterone, the sex hormone, impacts a
4 mins 0

Advertising

If you’re seeking investments through online marketing or crowd-funding websites, be sure to smile in your profile photo or your post. But maybe not too big. A new study that includes a University of Kansas researcher has found that the level of smile intensity in marketing photos influences how consumers perceive the marketer’s competence and warmth, which can lead to different results depending on the context. “We found that broad smiles lead people to be
/ Feb 6

Social Media

Social marketing at the movies
One in five young people lose sleep over social media
Social media use associated with depression among US young adults
Computers can take social media data and make marketing personas
What Hollywood Can Teach Us About Storytelling, Social Media Marketing, and User Generated Content.
Google and Facebook race to provide global connectivity
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RSS Business – The All I Need

  • 3 Helpful Tips When Should You Be Thinking Of Surplus Electronic Components
    No electronic appliances or manufacturer company who can claim that it do not depend on any electronic components distributor. It is a universal truth that electronic components are a necessary part of electronic gadget and appliance. A good component distributor will contribute positively to the growth of any manufacturer. Today more than ever many electronic […]
  • Basic Tech Items Every Small Business Office Needs
    Running a small office means buying a lot of tech items. Now that most offices have gone virtual, or use cloud tech, the need for many tech gadgets other than handheld devices have disappeared. However, there are a number of basic items every small business is expected to invest in. Here are several of must-have […]
  • 5 Jobs for Professionals Who Don’t Want To Work Behind a Desk
    For a lot of teens and young adults, the idea of growing up and getting a job is most scary only because they dread the idea of being stuck behind a desk. Whether they have visions of sitting in a cubicle or missing out on the warm weather, many assume that becoming a working professional […]
  • Tools of the Trade: How Having a Truck Can Be Your Ticket to a Booming New Business
    If you are a truck owner, there are many businesses that you might be able to start. The truck is often the largest expense, so once you have one, you might not have to spend much more to get started. If you’re thinking about starting your own business, here are a few ideas you could […]
  • 3 High Paying Biotech Jobs in Even Higher Demand
    If there are two industries that are growing almost at the speed of light, they would be technology and medical science (i.e. healthcare). However, what happens when you land a job that is a combination of technology and medical science? If you have an online bachelor of science degree in medical laboratory science you can […]