Marketing

News

In a study published in the March issue of the Journal of Consumer Research, a team led by UGA Terry College of Business assistant professor Vanessa Patrick finds that people take notice when they feel worse than they thought they would, but—oddly—not when they feel better than expected. The message for marketers, Patrick said, is that too much hype can hurt a company when people realize that their expectations haven’t been met. “A number of
/ Jan 21

Startup

News

GE Digital announced today it was buying ServiceMax, a cloud-based field service management company, for $915 million. GE Ventures had been an investor in the company as part of the $82 million Series F round in 2015. The two companies have more in common than you might think. GE is building the Predix Platform, on top of which it hopes companies will build applications that take advantage of sensor data coming off of Internet of Things-connected
/ Jan 19

eCommerce

News

A new study by H.R. Rao, AT&T Distinguished Chair in Infrastructure Assurance and Security at The University of Texas at San Antonio (UTSA), examines overconfidence in detecting phishing e-mails. According to Rao, most people believe they’re smarter than the criminals behind these schemes, which is why so many fall easily into a trap. “A big advantage for phishers is self efficacy,” Rao, a UTSA College of Business faculty member, said. “Many times, people think they
/ Jan 13

More Business

News

CORVALLIS, Ore. — The use of residual forest biomass for rural development faces significant economic hurdles that make it unlikely to be a source of jobs in the near future, according to an analysis by economists at Oregon State University. In a model of the forest industry, researchers in the College of Forestry combined an evaluation of costs for collecting, transporting and processing biomass with the potential locations of regional processing facilities in western Oregon.
/ Jan 14

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Business articles

SCOTUSblog on camera: Walter Dellinger (Part two)
eBusiness Planet

View the article’s original source
Author: Fabrizio di Piazza

“In many ways, if you want to know what moves the Court to decide cases, listen to oral argument, which is much more like the Supreme Court’s Id. Opinions are like…

SCOTUSblog on camera: Walter Dellinger (Part one)
eBusiness Planet

View the article’s original source
Author: Fabrizio di Piazza

“In many ways, if you want to know what moves the Court to decide cases, listen to oral argument, which is much more like the Supreme Court’s Id. Opinions are like…

Round-up of recent news
eBusiness Planet

View the article’s original source
Author: Andrew Hamm

Although the Court is in recess, coverage of and commentary on the recently ended Term continue.  Sullivan & Cromwell LLP reviewed the Court’s business cases,…

Justice Ginsburg discusses the just-ended Term
eBusiness Planet

View the article’s original source
Author: Andrew Hamm

On Wednesday, Justice Ruth Bader Ginsburg spoke with one of her former clerks, Neil S. Siegel, before Duke Law alumni and participants…

0 [post-views]view 30 secs
eBusiness Planet
Funding Jan 19, 2017

GE Digital announced today it was buying ServiceMax, a cloud-based field service management company, for $915 million. GE Ventures had been an investor in the company as part of the $82 million Series F round in 2015.

The two companies have more in common than you might think. GE is building the Predix Platform, on top of which it hopes companies will build applications that take advantage of sensor data coming off of Internet of Things-connected devices. GE has made a huge bet on the Industrial Internet of Things, using data on huge machines like MRI machines, wind turbines and airplane engines to give customers the data they need to proactively maintain these mega systems.

In fact, when I spoke to Athani Krishnaprasad, co-founder and chief innovation officer at ServiceMax recently, we talked about a future vision where sensors on IoT devices fed information to companies, allowing them to build entirely new business models. In Krishnaprasad’s vision for his company, a hospital would subscribe to an MRI machine instead of buying it and pay for guaranteed up time instead of the physical hardware.

eCommerce

A new study by H.R. Rao, AT&T Distinguished Chair in Infrastructure Assurance and Security at The University of Texas at San Antonio (UTSA), examines overconfidence in detecting phishing e-mails. According to Rao, most people believe they’re smarter than the criminals behind these schemes, which is why so many fall easily into a trap. “A big advantage for phishers is self efficacy,” Rao, a UTSA College of Business faculty member, said. “Many times, people think they
/ Jan 13

eCommerce

View the article’s original source Author: Kquesen In writing my new book on social media strategy and from teaching social media marketing and digital marketing for years I have collected a list if valuable references. Below is a list of what I have found to the be some of the top social media resources and tools in marketing, advertising and PR. Hopefully I have provided some references and links that you have not heard of
/ Jul 9

Startups

Athens, Ga. – Just like former NBA MVP Steve Nash, who famously improved the output of his teammates whenever he was on the court, some employees could have a halo effect on their peers, according to new research from the University of Georgia’s Terry College of Business. The effect is what economists refer to as a spillover, and they exist everywhere. An individual’s decisions regarding whether to smoke, how much to eat and whether to
/ Jan 13

Startups

GE Digital announced today it was buying ServiceMax, a cloud-based field service management company, for $915 million. GE Ventures had been an investor in the company as part of the $82 million Series F round in 2015. The two companies have more in common than you might think. GE is building the Predix Platform, on top of which it hopes companies will build applications that take advantage of sensor data coming off of Internet of Things-connected
/ Jan 19

RSS Business – Lukor.net

  • Video Conference Boo-Boos You Should Avoid At All Costs
    Video conferencing is definitely a boon for enterprises in any industry. However, it is not the end-all be-all solution for productivity that some make it out to be. Rather, it is a tool that has to be mastered in order to reap its many benefits. Otherwise, you’ll just end up wasting as much time as […]
  • Brain Fuzz – 5 Ways to Regain Control Over Your Creativity
    We all get creatively stuck sometimes. You may call it ‘growing up’ or ‘having a life’ but that doesn’t need to be the case! We can all make time to make art! You might do it when you cook, or maybe in your garden, but I guarantee that there is already something in your life […]
  • 4 Cost Effective Facebook Advertising Strategies
    Advertising can be an expensive affair for any business. To maximize returns on investment, it is crucial for an enterprise to learn a few tips that will help cut down on their advertising budget. For those considering Facebook advertising, the following strategies will come in handy when you want to save a dime in your […]
  • How telecommuting can cause leadership issues for your company
    Google “telecommuting” and you’ll find business articles like: “Four reasons why telecommuting is bad for business” or: “Is telecommuting an effective way to work” and, of course: “Four reasons telecommuting is good for employees” Clearly, the jury is still out on the practice. Some companies do it, some don’t. Others, like Yahoo, used to do […]
  • Six Hot Trends | Marketing your business in 2017
    I love looking ahead to see what the next year has in store. It’s an exciting thing to do, don’t you think? I also have to point out that when we look forward it’s exciting, but I think it’s when we look back that when things get really cool. I mean, think about it – […]
  • A Look at the Most Important Advantages of Fulfillment Services for Your eCommerce Enterprise
    The ecommerce industry has certainly grown by leaps and bounds in the last few years. Today, there are thousands of ecommerce businesses supplying the needs of a good number of customers everywhere in the world. But if you are running an ecommerce enterprise, you know that fulfilling your customers’ orders isn’t an easy task – […]

Neuromarketing

29
Dec
“We were initially approached by an online game provider that used a ‘freemium’ model — players could play for free,
4 mins 0

Advertising

In a study published in the March issue of the Journal of Consumer Research, a team led by UGA Terry College of Business assistant professor Vanessa Patrick finds that people take notice when they feel worse than they thought they would, but—oddly—not when they feel better than expected. The message for marketers, Patrick said, is that too much hype can hurt a company when people realize that their expectations haven’t been met. “A number of
/ Jan 21

Social Media

One in five young people lose sleep over social media
Social media use associated with depression among US young adults
Computers can take social media data and make marketing personas
What Hollywood Can Teach Us About Storytelling, Social Media Marketing, and User Generated Content.
Google and Facebook race to provide global connectivity
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RSS Business – The All I Need

  • Modest economic growth not an indication of revived global demand
    A modest global recovery is projected for 2017-18 should be seen as more of an indication of economic stabilization than a signal of a robust and sustained revival of global demand, a new United Nations economic report has found. According to the UN flagship World Economic Situation Prospects 2017 report (WESP), the world economy expanded […]
  • Secrets of Startup Success: Awesome Advice from Today’s Top Business Founders
    The idea of being your own boss can be very appealing, if you’re an ambitious person who feels like taking the plunge into starting your own business, you probably already have some great ideas. One of the things that can seem daunting if you’re thinking of branching out on your own is how to know […]
  • How To Start A New Business
    If you have a great idea that you feel would translate perfectly into a business, you have to turn that idea into an action. It’s easy to feel overwhelmed and fearful of starting a business as the market and economy are looking turbulent at the moment. However, we have tried to limit the amount of […]
  • How To Outsource Your Call Center Services For Maximum Efficiency
    When it comes to handling customer calls, you don’t want to get completely bogged down in them. This is especially true if your business is new and you are dealing with a thousand other details related to getting up and running. You want to have a free hand to make all of the necessary adjustments […]
  • Moving office: the ultimate health and safety checklist
    From finding the perfect office to keeping your employees and customers happy throughout the tense moving period, relocating a business is stressful. Even as an entrepreneur with years of experience juggling an overloaded to-do list, it’s easy to let things slip through the cracks. But, busy as you are, there’s one crucial area you can’t […]